Adam Sherk

SEPTEMBER 13, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter by Adam Sherk on September 13, 2010 The Pew Research Center for the People and the Press has published the results of its latest survey on news consumption and related topics.

Survey 140

Survey Social Networking Engineering Research 140

Sherrilynne Starkie

NOVEMBER 16, 2013

Featured Headline LinkedIn Social Media endorsements Social Networks' I have received many endorsements from people I have never worked with; even some from people I only barely know online and have never met. Related articles. SOJC Grad Shares LinkedIn Tips. How To Use LinkedIn To Find New Clients.

LinkedIn 278

LinkedIn Press Release Skills Notification 278

Harp Interactive

OCTOBER 9, 2009

Help companies participate in existing social networks, and build relationships on their turf. Download the Social Media Press Release (pdf) and at least see what parts you want to take into your traditional press releases. Interview current social media practitioners. Don’t fabricate this).

Social Media 232

Social Media Press Release Marketing Widget 232

Webbiquity SMM

DECEMBER 28, 2010

But a well-written and optimized press release can generate dozens or even hundreds of links from quality news sites and blogs overnight. First, make sure the press release itself it well-optimized (e.g. Finally, use online press release distribution sites to spread your news far and wide.

SEO 186

SEO Press Release Social Bookmarking Technorati 186

Mindjumpers

JANUARY 14, 2011

Take a look: Social networking: Connect, Share, Engage. Companies all over the world are now looking forward to improving their relationship with their customers with the help of social networking sites. This post explains the process of changing trends and how it actually influences business model.

Trends 245

Trends Influencer Social Media Forums 245

Laurel Papworth

AUGUST 24, 2012

Instead he used his blog as a social media press release site and then used Twitter as a distribution channel for that press release to amazing effect. See what I mean about a social media press release – online, accessible, TWEETABLE. Social Media Circulation vs Exposure/Reach.

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Press Release scribd Social Media Influencer 78

Harp Interactive

NOVEMBER 9, 2009

Writing effectively for online media and social networks is an evolving art. As print becomes redundant, social media emerges to fill the gap with its short form communication style that is meant to engage non-readers. Pick the most relevant platforms that cover your consumer spectrum. Keep a section for topical messages.

Platform 254

Platform Social Media Radian6 Press Release 254

Proactive Report

OCTOBER 24, 2011

We need to understand the current media landscape: What journalists need today, how best to work with them, where the opportunities lie for PR news material — and what that means for Press Releases. How does this affect the way we write a press release? The press release is available here.).

Press Release 81

Press Release News Wireless Journal 81

Buzz Marketing for Technology

APRIL 1, 2010

If you know this going into the launch plan – then its just a matter of how you are going to sequence those messages (for example do you send out the eBook first with a link to the video second and the press release third with the virtual event forth and the blog/twitter buzz fifth?) And then what is the timing?

B2B 252

B2B Content Press Release Marketing 252

Webbiquity SMM

MARCH 12, 2012

How can PR pros optimize their use of social media tools? How can you make a press release more friendly to blogs, Twitter and search engines? Find the answers to these questions and more here in a dozen of the best social PR guides of the past year. How to Turn a Blog Post into a Press Release by ProBlogger.

Vocus 190

Vocus Press Release Tips Blogger 190

Adam Sherk

JANUARY 11, 2010

We found official press releases often appear word for word in first accounts of events, though often not noted as such. While many people regard press releases as little more than throw-away text, the reality is that smaller news sources in particular do in fact use that content in full or repurposed form.

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Study News Press Release Report 147

Small Business Mavericks

APRIL 21, 2011

Social bookmarking – Bookmark and share all of your content at two or three social bookmarking sites daily. Social networking – Pick two or three social networks and be active on those networks about an hour every day.

Small Business 161

Small Business Press Release Social Bookmarking How To 161

Webbiquity SMM

JUNE 8, 2011

Almost every PR pro over a certain age remembers press kits–actual physical folders stuffed with a company’s recent press releases, management bios, a corporate fact sheet, a few case studies, and maybe an article reprint or two. Links to news releases (current year and archive of past years). .

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Press Release scribd Vimeo How To 204

Kikolani

JUNE 22, 2010

This guest post is written by Mickie Kennedy , founder of eReleases, an online leader in affordable press release distribution. Grab a free copy of the Big Press Release Book – Press Releases for Every Occasion and Industry. The Art of the Press Release. The Talk Show Circuit.

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Press Release Blogger News Eventful 129

Adam Sherk

DECEMBER 2, 2009

But 57% also indicated that they plan to increase their focus on SEO: That’s good news, because even just 2-3 years ago many companies’ efforts to integrate SEO and PR activities did not extend much beyond press release optimization. Which News Sites Get the Most Social Media Engagement?

SEO 166

SEO Vocus Social Media Press Release 166

Webbiquity SMM

JANUARY 19, 2011

Great content naturally attracts links, but Matt Malden points out ways to go beyond that by blogging, sending a regular email newsletter, using Twitter, social networks, YouTube and other sites to expand your online presence. Social Media Affecting BtoB Buying Behavior by The Proactive Report.

Tips 184

Tips Press Release Reputation SEO 184

Webbiquity SMM

NOVEMBER 5, 2012

“95% of journalists use search engines…89% of journalists use blogs and 65% use social networks for story research.” ” • Content isn’t just the job of marketing and PR. . ” • Content isn’t just the job of marketing and PR.

Review 192

Review Press Release SEO Engineering 192

Social Media Marketing

MARCH 2, 2010

Every indicator I've seen lately indicate that people still use email as a primary method of sharing interesting news, keeping in touch, and notification - not to mention that it's usually the price of entry for belonging to a social network. Feel the love Two weeks ago, eMarketer reported that Social Networkers Still Love Email.

CoTweet 150

CoTweet CoTweet Press Release Notification 150

Waxing UnLyrical

JULY 10, 2013

There are some common myths about PR professionals, regardless of where they’re based, that include: We love calling journalists after disseminating a press release. During the presentation, my co-workers pointed out that most of them are still not comfortable with the idea of pitching media on social networks.

Twitter 243

Twitter Press Release Social Media Industry 243

The Social Media Incubator

AUGUST 19, 2013

Here are our top 7 tactics for promoting your brick-and-mortar business online: Press release distribution – Have something newsworthy in your business to talk about? Write a press release and distribute it online to services like PRWeb.

Press Release 139

Press Release Smart Phone Forums Eventful 139

Social Media Marketing

AUGUST 8, 2013

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media.

Social Media 167

Social Media Nielsen Press Release News 167

Bill Hartzer

MARCH 29, 2011

– social media. – social networking. – social network. Social media, social networking, and simply “social network&# could fall into one category, and I might also use related keywords such as “Twitter, Facebook, etc.) – domain names.

Press Release 129

Press Release Content Message Boards Domain Name 129

Buzz Marketing for Technology

DECEMBER 1, 2010

Most of the time when I am talking with other B2B marketers they seem to be taking classic approach to social media and treating it like just another media channel posting press releases, sharing events, posting videos and expecting to see instant results like they get with other online media like banners, text links and search.

ROI 258

ROI B2B Social Media Press Release 258

Ari Herzog

SEPTEMBER 29, 2010

I’ve bylined hundreds of articles in regional newspapers, and written and edited press releases, policy briefs, executive talking points, legislative testimonies, and blog posts. Tags: Personal Social Networking branding LinkedIn strategy. Related posts: 12 Ways to Use LinkedIn Today.

LinkedIn 161

LinkedIn Policies Press Release MySpace 161

Techipedia: Tamar Weinberg

JANUARY 15, 2013

“Facebook’s mission is to make the world more open and connected.” - About Facebook statement accompanying company’s press release. Facebook isn’t just a social networking site; it is a way of staying on touch with people around the world, a place to bring people together and building communities, and a tool for sharing information.

Press Release 192

Press Release Airlines Skills Retail 192

Waxing UnLyrical

MARCH 26, 2012

Since we didn’t need to focus on promoting the campaign in social networks per se, but were focused on blogger outreach, we did a ton of research. Do not send press releases. And it takes time to look at the data you have, even if it’s limited, to figure those out. So start doing this as soon as you can.

Case Study 264

Case Study Blogger Study Campaign 264

Webbiquity SMM

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? And will Google+ end Facebook’s domination of social networking—or will it “break the Internet”? 3 reasons Google+ is not a social network by iMedia Connection. Google+ Guides and Tips.

Google 224

Google Tips Bookmarklet SEO 224

Webbiquity SMM

NOVEMBER 23, 2010

Social media makes it easy to connect with new people who share your interests…anywhere on earth. Before social networks (and even more so before email became widespread), it was difficult to make and maintain acquaintances with professional peers or people with similar interests in other parts of the country, much less the world.

Social Media 194

Social Media Committee Press Release Posterous 194

Adam Sherk

JANUARY 21, 2010

Newspaper journalists were the most likely to report using no social media tools (21%). The section on sources used had an interesting stat that relates to the discussion of press release usage by bloggers and local news sources. There is a lot more data in the Cision study , so I recommend downloading it to get the whole story.

Social Media 122

Social Media Press Release Microblogging Survey 122

Adam Sherk

SEPTEMBER 3, 2009

Articles need to be “objective news” to lead a story cluster (op-ed, satire, press releases and subscription content are not eligible to lead clusters). Duplication and Novelty Detection – More credit is given to original sources of content. Google News uses “Citation Rank” to try to determine the original source (i.e.

News 158

News Google Tips Press Release 158

SocialFish

MARCH 1, 2011

The Power of Facebook plugins, and other social sharing tools (Debra Askanase). Give New Life to Your Press Release (Deirdre Reid). Social Business: It’s like the Internet in 1997 (Jeremiah Owyang). Expanding the Concept of Event Social Networking Beyond Online Platforms (Michelle Bruno). Datalicious.

Case Study 170

Case Study Press Release Eventful Analysis 170

Bill Hartzer

AUGUST 16, 2010

Usually the best time to make an official blog post is right before your press release goes out. I would say that you would want to post it a few minutes or even a few hours (or up to an hour) before your press release is distributed.

Press Release 143

Press Release Engineering News Social Bookmarking 143

Adam Sherk

SEPTEMBER 17, 2009

The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites (..)

Sites 238

Sites News Engagement Facebook 238

Small Business Mavericks

APRIL 20, 2011

If you are a local business and you are interested in connecting with potential clients locally, you might find a social networking site or forum that services your local area. If your business does business globally, then any of the large networks are worth your attention.

Social Media 156

Social Media Small Business Case Study Press Release 156

Convince & Convert

DECEMBER 17, 2014

Sorting through 1,500 pitches per week means that press release fatigue is the new norm for high-authority publishers, and they have a limited amount of time and patience for considering your content. Effective outreach doesn’t rest on press releases; in fact, only 5% of publishers are interested in receiving them.

Press Release 160

Press Release BuzzStream Content How To 160

Adam Sherk

AUGUST 14, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Great Example of a Multimedia News Article from ESPN.com by Adam Sherk on August 14, 2009 Recently I wrote about the importance of including meaningful content in videos embedded in press releases.

Examples 102

Examples News Press Release Embedding 102

Webbiquity SMM

SEPTEMBER 9, 2013

BuzzFeed mentions changes in behavior, greater use of social networks for content discovery, and a 52% increase in traffic from “‘Dark social,’ that netherland of direct traffic” (i.e., Use news releases for exposure, not backlinks. It’s not quite clear why this is happening. Experiment.

Directory 199

Directory SEO B2B News 199