Report - Social Media Informer

Impressions vs Engagement: Which should you report on?

Oktopost

OCTOBER 10, 2024

Comparing year over year, many professionals report that overall post reach on LinkedIn has plummeted by 66%, while average engagement dropped by 16%. Pay-per-click (PPC) ads and other forms of content with interactivity built in will often have their ways of tracking and reporting on engagement.

Report

Report Engagement CPC Metrics

New Report Highlights Key 2024 Video Content Trends

Social Media Today

SEPTEMBER 4, 2024

The latest report from Tubular Labs highlights some key video consumption trends.

Trends

Trends Report Video Content

Questions May Generate More Reach on Threads, per Report

Social Media Today

SEPTEMBER 11, 2024

Threads’ algorithm appears geared towards incentivizing discussion over everything else, a Business Insider reporter recently found.

Report

Report Questions

Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

OCTOBER 17, 2023

Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports. Here are 10 of the key findings from the report.

Research

Research Report Social Media CPM

HR in 2025: Insights & Predictions

Advertiser: Paycor

Get our annual survey report to find out: The #1 challenge of recruiting & hiring Why remote teams are struggling What are the drivers of effective (and ineffective) leadership And lots more! What are the drivers of effective leadership? What does the C-suite think HR is most responsible for?

Types

Tip: Facebook Ads Reporting Window

Jon Loomer

JANUARY 25, 2022

One of the biggest complaints during the past year since Facebook implemented changes related to iOS 14 updates is a drop in reporting. While it may not be accurately represented, Facebook is reporting fewer conversions. I have a simple tip for you that may help, and it’s related to the Facebook ads reporting window.

Report

Report Tips Aggregator Facebook

New Report Highlights Key Video Content Trends in 2024

Social Media Today

SEPTEMBER 4, 2024

The latest report from Tubular Labs highlights some key video consumption trends.

Trends

Trends Report Video Content

Third-Party Reporting Integration for Shops

Jon Loomer

NOVEMBER 27, 2023

Here’s a third-party reporting update for Shops… In your Ad Account Settings, you may see this section: “Connect your shop to track Meta purchases.” Select your Commerce Account and Third-Party Reporting Tool (Google Analytics 4 or Adobe Experience Cloud) and enter your unique measurement ID for GA4.

Report

Report URL Instagram Analytics

Snapchat Reaches 850 Million Users, Reports Improved Ad Revenue Performance

Social Media Today

AUGUST 1, 2024

The latest performance report from Snap includes some very positive indicators.

Report

5 reporting mistakes holding you back—and what to change to win stakeholders over

Social Media Today

OCTOBER 28, 2024

Are reporting mistakes holding you back? Discover 5 changes to boost impact and win stakeholders over.

Report

How audience intelligence could transform Nike's marketing strategy: A mock report reveal

Audiense

OCTOBER 23, 2024

This report explores a few examples of how audience intelligence could help Nike craft a more targeted, data-driven marketing strategy to regain ground in Europe and expand its influence. While Nike enjoys a dominant market share in the U.S., the landscape in Europe is different, with Adidas holding a stronger foothold.

Report

Report Strategy Marketing Influencer

Report Looks at Social Media Engagement Among Kids and Teens

Social Media Today

AUGUST 19, 2024

The report looks at how youngsters, from 7 up, are using social apps.

Report

Report Engagement Social Media

Report Shows X is Still Displaying Ads Alongside Harmful Content

Social Media Today

AUGUST 19, 2024

The latest report looks at posts relating to the recent U.K. race riots.

Report

Report Content

Report Looks at Social Media Engagement Among Kids and Teens

Social Media Today

AUGUST 19, 2024

The report looks at how youngsters, from 7 up, are using social apps.

Report

Report Engagement Social Media

6 Crucial Findings From Netline’s 2024 B2B Content Consumption Report

Convince & Convert

APRIL 25, 2024

Full report goes live next week. Quite a bit: Content formats like Playbooks, Case Studies, and Trend Reports are strongly linked with immediate buying decisions. Download the full report from Netline] The post 6 Crucial Findings From Netline’s 2024 B2B Content Consumption Report appeared first on Convince & Convert.

B2B

B2B Report Case Study Content

New EU Reports Provide Insight into LinkedIn Usage

Social Media Today

APRIL 29, 2024

New EU reporting data provides more insight into LinkedIn's actual active audience.

Report

Report LinkedIn Activities Data

Meta Conversion Events, Deduplication, and Conflicting Reporting

Jon Loomer

JULY 24, 2023

I’m not talking about your event data matching up with Google Analytics or other third-party reporting tools (these things will never match up). Ads Manager conversion reporting These three will almost never match up. Ads Manager Reporting Finally, we have Ads Manager reporting. Let me know in the comments below!

Eventful

Eventful Conversation Report API

Hollywood Gossip Up, Referral Traffic Down in Facebook’s Latest Trending Content Report

Social Media Today

MAY 29, 2024

The latest 'Widely Viewed Content Report' from Facebook shows that Hollywood gossip is a key focus in the app.

Report

Report Content Trends Facebook

Hollywood Gossip Up, Referral Traffic Down in Facebook’s Latest Trending Content Report

Social Media Today

MAY 29, 2024

The latest 'Widely Viewed Content Report' from Facebook shows that Hollywood gossip is a key focus in the app.

Report

Report Content Trends Facebook

Conditional Formatting Disappears from Facebook Ad Reports

Jon Loomer

JANUARY 25, 2023

Conditional formatting was an option within your custom ad reports. Is it possible this is being moved to Ads Manager’s main reporting interface? The post Conditional Formatting Disappears from Facebook Ad Reports appeared first on Jon Loomer Digital. Sure, I guess. It’s gone for good. Did you use it?

Report

Report Facebook Construction Metrics

Meta Ads Benchmark Report

Jon Loomer

AUGUST 24, 2023

Check it out, Meta has a report for that… Go to your Ad Reports and then Personalized Insights. There you should see highlights of a benchmark report. Click “See Report.” This report even charts performance for both your ad set and your peers over time. How do you find performance benchmarks ?

Report

Report Comparison Eventful Campaign

Use Conditional Formatting to Add Value to Your Facebook Ad Reports

Jon Loomer

APRIL 25, 2022

Conditional Formatting is a feature found in Facebook ad reports that can be super useful for quick evaluations of performance. Let’s go… Custom Ad Reports. First, know that this feature is only in custom ad reports right now, not the main Ads Manager. Then click ‘Create custom report.”

Report

Report Facebook Advertising Features

Report Shows X Is Still Displaying Ads Alongside Harmful Content

Social Media Today

AUGUST 19, 2024

The latest report looks at posts relating to the recent U.K. race riots.

Report

Report Content

The Problem with Unranked Event Custom Facebook Ads Reporting

Jon Loomer

MARCH 27, 2022

You may be seeing that reported conversions are down since iOS 14+ changes of 2021. While there are many reasons for a drop in reporting, one may be the way that you configure your custom Facebook ads reports. Let’s discuss… Custom Ads Manager Reports. Facebook reports 51 registrations. The Lesson.

Eventful

Eventful Report Facebook Aggregator

EU Reports Provide Insight Into LinkedIn Usage

Social Media Today

APRIL 29, 2024

New EU reporting data provides more insight into LinkedIn's actual active audience.

Report

Report LinkedIn Activities Data

Report Explores the Latest SMB Marketing Trends

Social Media Today

OCTOBER 22, 2024

Insights into where SMBs are focusing their marketing efforts.

Report

Report Trends Marketing

New Report Uncovers the Game-Changing Power of Creator Licensing for Brands

Bill Hartzer

SEPTEMBER 24, 2024

paid, a top player in the influencer marketing world, has just dropped its 2024 Creator Ad Report, revealing how creator licensing is reshaping how brands run their campaigns—and saving them a ton of cash in the process. Here are some key takeaways from #paid’s report: 1. But that needle just got a whole lot easier to spot.

Report

Report CPC CPM Brands

Hollywood Gossip Up, Referral Traffic Down as Per Facebook’s Trend Content Report

Social Media Today

MAY 29, 2024

The latest 'Widely Viewed Content Report' from Facebook shows that Hollywood gossip is a key focus in the app.

Report

Report Content Trends Facebook

Beauty Content Engagement Soars: Traackr’s Latest Report Reveals Surprising Trends

Bill Hartzer

AUGUST 8, 2024

Traackr’s State of Influence: Beauty report, which includes insights from Pinterest, highlights the top beauty brands, creators, and trends making waves on social media. ” Top Beauty Brands and Trends The report also highlights the top 10 beauty brands across four categories by VIT in the U.S.,

Trends

Trends Report Engagement Content

Report Explores the Latest SMB Marketing Trends

Social Media Today

OCTOBER 22, 2024

Insights into where SMBs are focusing their marketing efforts.

Report

Report Trends Marketing

New Report Suggests X Usage Has Declined 30% Year-Over-Year

Social Media Today

APRIL 1, 2024

Another third party report shows that X usage is in decline.

Report

How to use Google Analytics for stronger social media reporting

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. How do you ensure your social media reporting is contextual to your organization’s overall objectives? Click Next.

Analytics

Analytics Report Social Media Google

Is X Seeing More Usage? New Reports Indicate Rising Web Traffic

Social Media Today

DECEMBER 18, 2023

New reports suggest that X is seeing more traffic, but is that the whole story?

Report

New Report Looks at Evolving Consumer Expectations of Social Media Marketing

Social Media Today

SEPTEMBER 12, 2023

The latest Sprout Social “Social Index” report covers a heap of key elements.

Report

Report Social Media Marketing

Reddit Publishes New Report into How the Platform is Influencing Purchase Decisions

Social Media Today

FEBRUARY 8, 2024

The report looks at how consumers are using Reddit insights to refine discovery.

Reddit Report Publishing Platform

Instagram Publishes 2022 Predictive Trends Report

Social Media Today

DECEMBER 13, 2021

The report highlights various cultural trends and shifts, as defined by younger Instagram users.

Trends

Trends Report Instagram Publishing

New Report Suggests That X Usage Has Declined 30% Year-Over-Year

Social Media Today

APRIL 1, 2024

Another third party report shows that X usage is in decline.

Report

New Report Looks at Evolving Consumer Expectations of Social Media Marketing

Social Media Today

SEPTEMBER 12, 2023

The latest Sprout Social “Social Index” report covers a heap of key elements.

Report

Report Social Media Marketing

LinkedIn Reports Increase in CEO Activity

Social Media Today

OCTOBER 14, 2024

More CEOs are more active than ever on LinkedIn.

Activities

Activities LinkedIn Report

Post Performance Report

Sprout Social

OCTOBER 3, 2024

Sprout's monthly series that explores the social media posts and campaigns inspiring us, and breaks down what makes them so genius.

Report

Report Campaign Social Media Content

Microsoft Reports Increase in China-Based Influence, Which May Not Bode Well for TikTok

Social Media Today

APRIL 7, 2024

Microsoft has reported a rise in China-based influence activity leading into the U.S. election.

Microsoft

Microsoft Influencer Report Activities

How I Use Facebook Custom Conversions for Reporting and Optimization

Jon Loomer

APRIL 13, 2022

Custom conversions provide granularity for both reporting and optimization. You can optimize for and get reporting on standard and custom events generally, but all product purchases are lumped under the same Purchases event. And then I can add a column to reporting to get a better idea of traffic quality sent by my ads.

Conversation

Conversation Report Facebook Eventful

New Report Looks at Emerging Trends in Social Media and Messaging App Use

Social Media Today

JANUARY 30, 2024

The latest report from YouGov includes some valuable usage insights.

Report

Report Trends Social Media

TikTok’s Still Sharing US User Data with China-Based Staff, According to New Reports

Social Media Today

JANUARY 30, 2024

New reports suggest that TikTok is not being as cautious with US user data as it has suggested.

Report

Report Data

Impressions vs Engagement: Which should you report on?

New Report Highlights Key 2024 Video Content Trends

Trending Sources

Questions May Generate More Reach on Threads, per Report

Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

HR in 2025: Insights & Predictions

Tip: Facebook Ads Reporting Window

New Report Highlights Key Video Content Trends in 2024

Third-Party Reporting Integration for Shops

Snapchat Reaches 850 Million Users, Reports Improved Ad Revenue Performance

5 reporting mistakes holding you back—and what to change to win stakeholders over

How audience intelligence could transform Nike's marketing strategy: A mock report reveal

Report Looks at Social Media Engagement Among Kids and Teens

Report Shows X is Still Displaying Ads Alongside Harmful Content

Report Looks at Social Media Engagement Among Kids and Teens

6 Crucial Findings From Netline’s 2024 B2B Content Consumption Report

New EU Reports Provide Insight into LinkedIn Usage

Meta Conversion Events, Deduplication, and Conflicting Reporting

Hollywood Gossip Up, Referral Traffic Down in Facebook’s Latest Trending Content Report

Hollywood Gossip Up, Referral Traffic Down in Facebook’s Latest Trending Content Report

Conditional Formatting Disappears from Facebook Ad Reports

Meta Ads Benchmark Report

Use Conditional Formatting to Add Value to Your Facebook Ad Reports

Report Shows X Is Still Displaying Ads Alongside Harmful Content

The Problem with Unranked Event Custom Facebook Ads Reporting

EU Reports Provide Insight Into LinkedIn Usage

Report Explores the Latest SMB Marketing Trends

New Report Uncovers the Game-Changing Power of Creator Licensing for Brands

Hollywood Gossip Up, Referral Traffic Down as Per Facebook’s Trend Content Report

Beauty Content Engagement Soars: Traackr’s Latest Report Reveals Surprising Trends

Report Explores the Latest SMB Marketing Trends

New Report Suggests X Usage Has Declined 30% Year-Over-Year

How to use Google Analytics for stronger social media reporting

Is X Seeing More Usage? New Reports Indicate Rising Web Traffic

New Report Looks at Evolving Consumer Expectations of Social Media Marketing

Reddit Publishes New Report into How the Platform is Influencing Purchase Decisions

Instagram Publishes 2022 Predictive Trends Report

New Report Suggests That X Usage Has Declined 30% Year-Over-Year

New Report Looks at Evolving Consumer Expectations of Social Media Marketing

LinkedIn Reports Increase in CEO Activity

Post Performance Report

Microsoft Reports Increase in China-Based Influence, Which May Not Bode Well for TikTok

How I Use Facebook Custom Conversions for Reporting and Optimization

New Report Looks at Emerging Trends in Social Media and Messaging App Use

TikTok’s Still Sharing US User Data with China-Based Staff, According to New Reports

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