Social Media Today

MAY 15, 2024

LinkedIn’s latest careers report highlights key trends in the marketing sector.

LinkedIn 178

LinkedIn Skills Data Marketing 178

Social Media Strategies Summit

APRIL 11, 2024

Combine this with the fact that social media represents the go-to source of pre-purchase information for 44% of Gen Z and 36% of Millennials , and you’ll quickly realize that e-commerce social media marketing is essential for growing your business in 2024. So, how can you use this to improve your social media marketing strategy?

Social Media 234

Social Media Tips Marketing UGC 234

Social Media Today

FEBRUARY 15, 2024

New insights into key trends in mobile gaming, and tips for marketers.

Mobile 155

Mobile Trends Publishing Report 155

Social Media Today

DECEMBER 15, 2022

TikTok's latest marketing trends report includes a heap of pointers and notes for brands.

Report 158

Report Marketing Tips Trends 158

Social Media Today

MAY 15, 2024

LinkedIn’s latest careers report highlights key trends in the marketing sector.

LinkedIn 147

LinkedIn Skills Data Marketing 147

Convince & Convert

MAY 16, 2024

In a world where confidence in marketing strategies is scarce and economic uncertainties loom large, small businesses are on a quest for resilience, seeking to fortify their marketing efforts amidst the relentless pressures of running a business. Finding #1: Marketing channels and tactics are also increasing.

Small Business 134

Small Business Research Marketing Compete 134

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Analysis 90

Analysis Report Examples Tools 90

Jon Loomer

JULY 24, 2023

I’m not talking about your event data matching up with Google Analytics or other third-party reporting tools (these things will never match up). Ads Manager conversion reporting These three will almost never match up. Ads Manager Reporting Finally, we have Ads Manager reporting. Let me know in the comments below!

Eventful 144

Eventful Conversation Report API 144

Mindjumpers

JUNE 25, 2012

Tweet Recently, ComScore , the global leader in measuring the digital world, published a report on social marketing and how it’s not just about getting likes! The report presents how companies should focus on engaging fans and sharing relevant content in order to successfully manage a Facebook page.

Report 277

Report comScore Marketing Groups 277

Social Media Today

FEBRUARY 24, 2022

The report provides insight into the latest trending topics of discussion in the app, and how brands can tap into that interest.

Trends 201

Trends Report Publishing Tips 201

Social Media Today

NOVEMBER 21, 2023

A new report from The Influencer Marketing Factory indicates that more people are buying in social apps.

Report 197

Report Influencer Buy Marketing 197

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. How do you ensure your social media reporting is contextual to your organization’s overall objectives?

Analytics 137

Analytics Report Social Media Google 137

Social Media Today

MAY 13, 2021

Snapchat has published a new report which looks at rising AR adoption trends, and what they'll mean for marketers.

Publishing 211

Publishing Trends Report Marketing 211

Jon Loomer

JANUARY 25, 2023

Conditional formatting was an option within your custom ad reports. Is it possible this is being moved to Ads Manager’s main reporting interface? The post Conditional Formatting Disappears from Facebook Ad Reports appeared first on Jon Loomer Digital. Sure, I guess. It’s gone for good. Did you use it?

Report 175

Report Facebook Construction Metrics 175

Bill Hartzer

APRIL 17, 2024

In a dynamic overview of the social media landscape, Dash Hudson has just released its latest Cross-Channel Social Media Benchmark Report, revealing key opportunities for brands aiming to refine their digital strategies. This indicates a growing recognition of the platform’s potential for quick, engaging video content.

Report 88

Report Social Media Brands Social Media Management 88

Social Media Today

APRIL 20, 2021

The latest State of Influencer Marketing report from Linqia provides a helpful overview of the most common tactics.

Influencer 204

Influencer Report Overview Platform 204

Keyhole.co

SEPTEMBER 15, 2020

Unless you have a data-driven social media reporting strategy, posting on social can feel like a black hole. But whether you’re running social for your employer, as a marketing agency, or as a freelancer, you will be asked to report on the results of your campaigns. Get Started On Your Social Media Report.

Template 112

Template Templates Report Social Media 112

Webbiquity SMM

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing.

B2B 225

B2B Social Media Marketing Influencer 225

Social Media Today

SEPTEMBER 6, 2023

Some key trends on the growth of influencer marketing, and new opportunities for brands and creators.

Influencer 209

Influencer Report Marketing Trends 209

Jon Loomer

NOVEMBER 3, 2022

After more than a year-and-a-half hiatus, Meta is bringing back breakdowns for conversion reporting. Breakdowns exist in both Ads Manager and Ad Reports, but for the purpose of simplicity let’s focus on Ads Manager. jonloomer Meta’s bringing back breakdowns for conversion reporting! What once was old is new again.

Conversation 184

Conversation Report Construction Advertising 184

Jon Loomer

APRIL 25, 2022

Conditional Formatting is a feature found in Facebook ad reports that can be super useful for quick evaluations of performance. Let’s go… Custom Ad Reports. First, know that this feature is only in custom ad reports right now, not the main Ads Manager. Then click ‘Create custom report.”

Report 186

Report Facebook Advertising Features 186

Social Media Today

SEPTEMBER 6, 2023

Some key trends on the growth of influencer marketing, and new opportunities for brands and creators.

Influencer 205

Influencer Report Marketing Trends 205

Jon Loomer

MARCH 27, 2022

You may be seeing that reported conversions are down since iOS 14+ changes of 2021. While there are many reasons for a drop in reporting, one may be the way that you configure your custom Facebook ads reports. Let’s discuss… Custom Ads Manager Reports. Facebook reports 51 registrations. The Lesson.

Eventful 201

Eventful Report Facebook Aggregator 201

Jon Loomer

APRIL 4, 2022

It’s the Facebook event parameters that provide the power of granular reporting and targeting. Using parameters for granular reporting. This information can then be used in reporting ( conversion attribution ), optimization , and targeting. How Parameters Contribute to Granular Reporting. An example of parameters.

Eventful 198

Eventful Report Facebook Embedding 198

Sprout Social

MAY 9, 2024

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. We’ll explore five influencer marketing trends shaping the social media landscape in 2024. We’ll also share trends in influencer marketing by industry to help you benchmark your brand.

Industry 84

Industry Influencer Trends Marketing 84

Mindjumpers

APRIL 4, 2012

Tweet Recently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner. The report uncovers the “who, what, where, when and why” of social media marketing.

Report 249

Report Industry Social Media Survey 249

Bill Hartzer

JANUARY 23, 2024

Munch’s annual state of short-form video 2024 report has just unveiled a surprising twist in the video content distribution preferences of businesses. Among the findings, the report suggests that the sweet spot for viewer engagement lies in a pacing of 150 words per minute and featuring 2-3 speakers for varied perspectives.

Report 97

Report Platform Video Film 97

Social Media Today

NOVEMBER 21, 2023

A new report from The Influencer Marketing Factory indicates that more people are buying in social apps.

Report 162

Report Influencer Buy Marketing 162

Social Media Today

JUNE 7, 2023

A heap of new insights for B2B marketers.

B2B 204

B2B Report LinkedIn Marketing 204

Social Media Today

FEBRUARY 15, 2024

New insights into key trends in mobile gaming, and tips for marketers.

Mobile 111

Mobile Trends Publishing Report 111

Oktopost

MARCH 26, 2024

In this article, we’re going to provide a deep dive into another tool you can use– Influenced Opportunity Reports– and showcase how your team can use it to drive revenue, improve your social selling strategy, and most importantly, showcase the successful results of your social selling activities. What is an Influenced Opportunity Report?

Influencer 62

Influencer Report B2B ROI 62

Mindjumpers

AUGUST 1, 2012

Tweet In late June, I wrote about ComScore’s second report called “The Power of Like 2 – How Social Marketing Works” and how it’s not just about getting likes, but rather about creating engagement and interacting with fans. Like the second report, the third one is also based on collaboration between ComScore and Facebook.

Retail 230

Retail Report comScore Brands 230

Social Media Today

MAY 25, 2021

A new report from Tubular Labs looks at creator loyalty on YouTube, and which genres see more viewer retention on average.

Loyalty 214

Loyalty YouTube Report Marketing 214

Mindjumpers

NOVEMBER 16, 2012

Skyworld.com has just released their second complimentary white paper from the series on Successful Content Marketing. The first white paper called “How to kick-start your Content Marketing” includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program.

Report 216

Report Content Marketing Nielsen 216

Social Media Strategies Summit

DECEMBER 14, 2023

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty). According to Statista, 60.1%

Content 221

Content Marketing Loyalty Collaboration 221

Social Media Today

JUNE 27, 2023

The report provides an overview of evolving data usage approaches.

Report 151

Report Data Privacy Overview 151

Meltwater

FEBRUARY 23, 2020

The best way to enable your marketing team to outperform is to create a line of sight across your department, that informs content and campaign strategy. Monthly reports combining search… Read More >>>.

Report 112

Report Marketing How To Campaign 112