Convince & Convert

FEBRUARY 23, 2010

One company I know of discovered that after two or three months of customer-retention-focused outreach answering questions and resolving issues via social media, their brand's negative sentiment was increasing in the monitoring tool. link] > @jaybaer [link] Stephanie Wonderlin Is Your Social Strategy Proactive or Reactive?

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Social Media Strategy Social CRM Company 118

Convince & Convert

JULY 20, 2010

Here’s what you should be listening for by source: What keyword research tells us: how content consumers speak (vernacular), what content consumers want (phrase categorization), and in what volume (category prioritization) What social media research tells about the identified search keyword phrases: what types of content seekers want (media type), (..)

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Social Media Strategy Consultant Blogger 142

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-.

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Social Media B2B Strategy Consultant 150

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. I think this is a fundamental necessity.

Social Media 150

Social Media Strategy Influencer Social CRM 150

Convince & Convert

JUNE 11, 2010

[link] jaybaer It's actually a match made in a bar, but I appreciate the sentiment. link] jaybaer It's actually a match made in a bar, but I appreciate the sentiment. Your perspective would be hugely valuable. [link] jaybaer It's actually a match made in a bar, but I appreciate the sentiment.

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Upcoming Project News Social Media 126

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. link] Aron Stevenson The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] sadie harris The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Mark Mathson Amen!

Questions 162

Questions Social Media Consultant Education 162

Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Sentiment: How much are you willing to automate verse check by hand? Just like social networking sites, niche networks of practice and purpose, are powerful and unique.

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Social Media Radian6 Strategy SM2 158

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Sprout Social

DECEMBER 20, 2022

Social CRM: Generate customer profiles and add relevant information to help your customer support team. Sprout Social Listening and Analytics. Sprout Social’s Listening and Analytics tools give you business-critical insights to help you make strategic decisions. ContentStudio offers a 14-day trial or a demo.

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Social Media Tools Sentiment Small Business 93

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. You're right on about Twitter being only one of the channels for communication on the social web. I love Twitter. It enriches my life every day.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Webbiquity SMM

MAY 2, 2017

A tool destined to get a lot of attention, EpicTrack combines brand and topic monitoring across social platforms and media sites (for PR analysis) with content performance metrics, ROI analysis, sentiment tracking, social engagement analytics, and competitive intelligence. 36: The 17 Best Social Media Management Tools. #37:

Tools 201

Tools Sample Samples Marketing 201

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. It's a sci-fi thriller in the making, no doubt. link] Veftengsl Great post!

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Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. It's a sci-fi thriller in the making, no doubt. link] Veftengsl Great post!

Facebook 167

Facebook Consultant Social Media Sites 167

Buzz Marketing for Technology

FEBRUARY 9, 2011

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. SENTIMENT BASED ANALYTICS. They also provide a unique service from any of the vendors I spoke to around “text mining into a central database with integration into a CRM system”.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Convince & Convert

JUNE 16, 2010

Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Awareness, recall, positive sentiment, “engagement&# and buzz aren’t enough to overcome this mercenary reality. It’s more about demand creation.

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Social Media Strategy Mobile Consultant 120

Convince & Convert

SEPTEMBER 21, 2010

@svbmark [link] Peter Lang 13 Observations From South by Southwest (SXSW) [link] [link] Randy Kemp 13 Observations From South by Southwest (SXSW) [link] [link] Weintraub Adv RT @jaybaer: 13 Observations From South by Southwest (SXSW) [link] [link] themaria Hi Jay, I echo the sentiment that you express here. P.S. Great meeting you in person!

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Social Media Strategy Conference Eventful 128