Social Listening vs. Social Monitoring: How To Use Both in 2024
Hootsuite
JUNE 6, 2024
For example, as the Social Media Manager for the Vancouver Canucks, I used Hootsuite Streams daily. Streams helped me track fan replies and mentions of the team across Facebook, Instagram, YouTube, and X. Here are some examples of what you can determine through social media listening: Social share of voice. Social ROI.
Let's personalize your content