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X Adds Elements to Communities as Group Engagement Continues To Rise

Social Media Today

X says that time spent on Communities has grown 600%.

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X Adds New Elements to Communities as Group Engagement Continues to Rise

Social Media Today

X says that time spent on Communities has grown 600%.

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Promote Facebook Groups with Ads in Meta Ads Manager

Jon Loomer

Meta advertisers have long asked for the ability to promote Facebook groups with ads. Meta is rolling out built-in solutions for promoting Facebook groups within Ads Manager. Here’s an overview of how it works… Create a Campaign to Promote a Facebook Group Start by using the Engagement objective. That is changing.

Groups 187
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Facebook Removes Rooms from Groups

Jon Loomer

Facebook is removing Rooms from Groups. We received the following message when starting a Room in my private Facebook group: “Rooms in groups will be removed on November 16. Starting November 10, new group rooms can’t be created. Rooms is technically a Messenger product that’s been folded into Groups.

Groups 149
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From Followers to Advocates: How to Build a Loyal Social Media Community

Convince & Convert

So it’s no surprise that the need for wanting to be accepted by a group of people, and to feel seen and heard, is what humans seek in most interactions. That is why building an engaged community is a critical part of a successful social media strategy , and why it’s crucial to measure it as more than just a vanity metric or follower count.

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WhatsApp Announces 'Communities' to Enhance Group Chats in the App

Social Media Today

Communities will facilitate broader connection with like-minded people, and include a range of new engagement features.

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Facebook Tests New 'Community Awards' to Encourage Engagement in Groups

Social Media Today

Facebook's looking to encourage more positive group interactions, while also modeling ideal engagement behavior.

Groups 195