Comscore Adds Shorts Measurement into Expanded YouTube Data Partnership
Social Media Today
MARCH 5, 2024
Expanded YouTube measurement from Comscore.
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Social Media Today
MARCH 5, 2024
Expanded YouTube measurement from Comscore.
Social Media Today
MARCH 5, 2024
Expanded YouTube measurement from Comscore.
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Webbiquity SMM
NOVEMBER 8, 2022
Social proof is a powerful tool for marketers who know how to use it effectively. This psychological phenomenon has further expanded thanks to the growth of social media. This type of social proof can emphasize how a product or service provided a solution to a common problem. Social proof: Boosts Conversions.
Bill Hartzer
AUGUST 11, 2010
comScore, Inc. The comScore study found that in June 2010, about 93 million Internet users visited Twitter.com. This just goes to show that if you do not have a Twitter social media account for you or your business, then you need to set one up right away. Source: comScore Media Metrix -- Unique Visitors (000).
Firebelly
AUGUST 1, 2011
Below are 5 social media must-reads that we wouldn’t want you to miss. ComScore Report: 27% of Facebook Browsing on News Feed, Just 10% on Apps. The 10 Traits of Successful Social Marketers. By Michael Brenner What makes one company’s social media strategy successful while others #fail?
Social Media Today
FEBRUARY 8, 2023
Digital spending exceeded $1 trillion in 2022, a 21% year-over-year increase, with mobile purchases seeing increased value in Q4, according to Comscore.
The Realtime Report
APRIL 9, 2014
.” A new report from the comScore Data Mine compares desktop vs. mobile usage for Facebook, Twitter, Instagram, LinkedIn, Pinterest, Tumblr, Vine and Snapchat. LinkedIn and Tumblr are the only two social networks seeing more desktop use than mobile. Tablet usage has grown ten-fold over that same time period.
Adam Cohen
JUNE 8, 2010
I had an interesting discussion recently about Social media strategies. When discussing inputs to a social media strategy, an admitted “social media skeptic replied that she thought there shouldn’t be a need for them; rather that social media strategies were really just customer relationship strategies.
Social Media Today
NOVEMBER 7, 2018
Advertisers still won't be able to see audited viewership numbers for specific shows on the messaging app.
agora pulse
DECEMBER 17, 2019
As director of Contentworks Agency , I’m using December to plan for 2020 and make a commitment to improving and evolving my social media strategies. So, let’s look at some New Year’s resolutions that social media managers should consider. Does your brand look inauthentic on social media? Thankfully.).
Mindjumpers
JUNE 25, 2012
Tweet Recently, ComScore , the global leader in measuring the digital world, published a report on social marketing and how it’s not just about getting likes! And this is definitely an interesting finding to take into account as a brand establishing a social presence! Facebook pages are the go-to destination.
Buffer Social
JANUARY 25, 2018
Social media is changing at a rapid pace. For example, the content format Stories was introduced on several major social media platforms slightly more than a year ago. To succeed on social media, it’s essential to stay ahead of the curve and understand the latest social media trends.
Social Media Marketing
JULY 24, 2013
customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media.
Social Media Marketing
APRIL 23, 2013
Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.
Sherrilynne Starkie
FEBRUARY 23, 2013
Another problem is that brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers. Bloggers offer brands enhanced value through their own social media activity. They are highly active and skilled in using most of the popular social networks because the success of their blog depends upon it.
Socialized
JANUARY 22, 2010
Social media, particularly its use in business communications, is still in its early days, and like anything new and different, there’s plenty of mythology surrounding it. Perhaps social media is not a part of the company’s communication strategy. Social Media Communication Is Informal.
The Realtime Report
DECEMBER 11, 2013
New research from comScore’s Data Mine reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands exclusively via mobile as of September 2013. Why is there such a sharp divide?
The Realtime Report
SEPTEMBER 24, 2012
hours) online every month, according to a new report by comScore. For those 397 million Europeans, social networking now accounts for 1 in 4 minutes spent online. Download the full comScore report here. The average European consumer spends more than a day (25.9 62% visited a games site.
Ignite Social Media
DECEMBER 16, 2016
The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. Here are how the most popular platforms rank in terms of social media analytics: 1.
Convince & Convert
JULY 23, 2012
Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. New Media Entities are Born. Twitter is the new sports ticker.
Net-Savvy Executive
JANUARY 6, 2011
So when somebody takes a good look at social media patterns beyond the US, I'm usually interested. Global Publics Embrace Social Networking , Pew Global Attitudes Project (Dec 2010). Global Social Media Usage and the Language Factor , Lionbridge (2010). European Social Media Trends , Trendstream (Sep 2010).
Proactive Report
SEPTEMBER 25, 2014
A new report from Pew shows that while the news industry has lost more than a third of its newsroom jobs in traditional media, there are now more than 5000 jobs in digital news. The report covers five aspects of the relationship between social and news: Social Media as a Pathway to News. How Social Media Users Find News.
The Realtime Report
JANUARY 8, 2014
Who’s using social media in New Zealand? Just about everyone, based on the latest research from the comScore data mine. Nearly 95% of internet users in New Zealand accessed a social media site during November 2013, or 2.8 The top social media platforms include: Facebook, with 1.95 million Kiwis.
Convince & Convert
SEPTEMBER 29, 2015
There really is no “de facto” social platform, with the possible exception of Facebook, which is pervasive across nearly all demographic groups, except youth. Speaking of youth, there are several social media platforms where youth congregate, most notably Snapchat, Vine, and Tumblr.
Proactive Report
FEBRUARY 23, 2011
Interview with Brian Solis: How Businesses Adapt to Social Media. If a company wants to move beyond intelligence and actually be engaging on a social network, it has to do two things. Read the Interview >> Tips for Getting the Most From Social Media Interns. Intelligence is critical.
Proactive Report
FEBRUARY 20, 2011
A Dramatically Different Approach to Social Media Metrics in 2011. By the end of 2013, half of all companies will have been asked to produce material from social media websites for e-discovery, says Gartner. Read the article>> Social Networking is Becoming a Real-Time, On-the-Go Activity.
Twist Image
AUGUST 13, 2013
They''re worried about their Web strategy, their mobile strategy, their social media strategy and so on. A combined 51% of time on retail sites took place on devices as of February (37% on smartphones, 14% on tablets) compared to 49% on PCs, according to a new study by mobile ad network Millennial Media and comScore.
Ignite Social Media
OCTOBER 16, 2017
From a recent comScore study in June of this year, they found that users between the ages of 18-24 that Snapchat was third on the list of apps they utilize the most. appeared first on Ignite Social Media - The original social media agency. Above that, YouTube and Facebook whereas Instagram comes in at number five.
Proactive Report
MARCH 25, 2011
IBM’s sees the need for social media intelligence – they’ve launched new software and created a new consulting practice dedicated to the emerging category of “Smarter Commerce, which focuses on helping companies swiftly adapt to rising customer demands in today’s digitally transformed marketplace.
Proactive Report
APRIL 23, 2010
A study from GroupM Search, M80, and ComScore found that consumers exposed to a brand’s social media content are 2.8 What’s more, consumers exposed to social media are more likely to perform deeper searches, going further down the purchase funnel and completing more purchases.
Direct Marketing Observations
MAY 16, 2011
The impact that search and social media have on a consumer’s purchase has never been disputed. In a recent GroupM Search and comScore study this has pretty much been verified. Search drives the intent or consideration to buy, and social locks up or seals the intent and turns it into a conversion.
Twist Image
AUGUST 21, 2012
Bob Hoffman (CEO of Hoffman/Lewis ) runs the blog, The Ad Contrarian , and leverages the platform as a place to debunk the over-exuberance that many digital marketing and social media professionals have when they're chest thumping or declaring the latest online platform that everyone is jumping on as panacea for brands and the future of marketing.
Adam Sherk
DECEMBER 12, 2011
Their Analytics offering provides advanced data for Page owners, and they recently partnered with ComScore to provide additional data and analysis. Related posts: The Most Popular Summer Blockbuster Movies in Social Media. But in the past they focused primarily on Facebook Page creation and management so I’ve included them.
Buzz Marketing for Technology
OCTOBER 5, 2011
Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! We created a custom audience based on social data from blogs, microblogs, social networks, and forums.
Firebelly
JANUARY 19, 2012
Businesses are rushing into social spaces – with Facebook being among their top interests. According to a recent comScore study, 90% of all social media time is spent in Facebook. This isn’t surprising to me. Facebook is massive. And it continues to grow – size and engagement wise.
Sprout Social
NOVEMBER 22, 2016
We know how powerful social media can be for branding. But there’s another side of social media that’s equally important–converting social media followers into leads or customers. Social media conversions are the ultimate sign of success for marketers. Split Test Social Media Posts.
The Social Media Incubator
NOVEMBER 8, 2012
The Internet research marketing company, comScore, announced their data for the most visited websites and Pinterest attracted approximately 25.3 million visitors while breaking through to join the top 49 in ranks this past September, continuing on in this online social media marketing frenzy. Wow, did we see this one coming?
Ignite Social Media
APRIL 17, 2017
In addition, ComScore and Nielsen are enlisted to ensure that the ads purchased are delivered to the intended audience. With the amount of dollars spent on social advertising, $1.3 The good news; Moat has measured video impressions on Twitter and detected that among those, 99% are viewed by humans. These metrics matter to advertisers.
Idaconcpts
FEBRUARY 29, 2012
The limb was especially tenuous as her declaration came soon after comScore released figures that supported the use of QR codes. According to comScore , 14 million Americans used QR codes in June 2011 and that the majority of those were men between the ages of 18 and 34 years old. It worked out to roughly 6% of the US population.
Laurel Papworth
JULY 13, 2010
Social Media Monetization is becoming THE hot issue in online community chatter. Social Ads are driving down the price of regular online ads: A recent analysis by ComScore shows social networks, primarily Facebook and MySpace, have over the last year drawn an average CPM of only 56 cents, compared to the $2.43
Jeff Esposito
JUNE 27, 2011
Every month I read countless research reports and blog posts on interesting social media metrics. Below are 30 of the top stats I have seen over the past few months that can help you either sell social media to the higher ups in your company or help you in securing additional resources for your company’s social program.
Idaconcpts
MAY 24, 2011
Even though LinkedIn boasts that it has 100 million members worldwide, a cold, hard fact is that only around 25 million US internet users visit the site each month, according to comScore reports. ?It It is not a secret who get the lion’s share of the social media action. Where is the Growth for LinkedIn?
Bill Hartzer
APRIL 26, 2010
Adam Christensen, Social Media Communications Manager, IBM Corp. Related posts: comScore Releases August 2009 Search Engine Rankings comScore, Inc. NASDAQ: SCOR) has released their monthly comScore. comScore February 2010 Search Engine Rankings Every month about this time comScore releases the search engine.
Proactive Report
SEPTEMBER 14, 2009
ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. Social networking sites now account for one out of every five ads people view online. Content that sparks conversations in social media sites is very effective for brand building.
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