Hootsuite

JULY 21, 2020

Social video metrics track the success of your video content. But it’s a bit different from the metrics of a regular post. For one, each platform comes with different kinds of metrics and different terms for them. Social video metrics for every platform. Facebook video metrics. Those metrics are: Reach.

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Metrics Platform Video HootSuite 145

Hootsuite

SEPTEMBER 21, 2023

It’s the perfect “meaty” metaphor for social media vanity metrics. any social metric can turn into a “vanity” metric if you’re bragging about it without any context. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. Start free 30-day trial What are vanity metrics?

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Metrics Examples Marketing HootSuite 112

Hootsuite

SEPTEMBER 14, 2020

Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it. And then we’ll show you which metrics to measure when you’re using them to achieve results tailored to your brand’s goals.

Metrics 145

Metrics Analytics Instagram Tools 145

Koka Sexton

JANUARY 5, 2023

If so, you need to be aware of the key metrics that will allow you to measure your success. By understanding these metrics and analyzing them accurately, you can better determine which marketing efforts are working and which need to be improved. When it comes to qualifying leads, there are certain metrics to pay close attention to.

Metrics 140

Metrics B2B ROI Advertising 140

Oktopost

MARCH 16, 2022

Here’s when social media sentiment analysis comes into play. In this piece, we’ll cover what a sentiment analysis is, how to track it, and what the benefits are for B2B brands. Jump to a section: What is a Social Media Sentiment Analysis? How Does a Sentiment Analysis Work? Why is a Sentiment Analysis important?

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Sentiment Analysis Social Media How To 109

Waxing UnLyrical

FEBRUARY 18, 2020

For many brands, the quantity of media coverage isn’t a valuable metric nor is the overall number of impressions. When companies attempt to measure media ROI, they tend to focus heavily on typical marketing/sales metrics like an increase in sales, web traffic and ultimately lead conversion. Social media metrics. Share of voice.

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Data Metrics Press Release ROI 256

Sprout Social

JANUARY 24, 2024

That’s why tracking key influencer marketing metrics effectively has become crucial. In this article, we explain which influencer marketing metrics you should focus on to prove a return on investment and show an impact on your overall social and business goals.

Metrics 114

Metrics Influencer Marketing Survey 114

Keyhole.co

OCTOBER 26, 2022

From Facebook metrics to Twitter metrics, to Youtube metrics and Instagram metrics, what should you be tracking? Are these metrics performing up to your standards? Let’s take a look at 9 metrics that every company should be measuring right now and the best tools to use. Top Social Media Metrics to Track : 1.

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Metrics Social Media Tools Sentiment 98

Oktopost

OCTOBER 20, 2024

Social listening is tracking and analyzing broader conversations on social media to understand customer sentiment, emerging trends, and industry shifts. Social listening helps B2B organizations analyze trends and customer sentiment at a macro level. Listen In: What is Social Listening?

Sentiment 139

Sentiment B2B Patterns Analysis 139

Sherrilynne Starkie

JULY 3, 2018

Even though it’s an awareness campaign, you still have a real hard metrics that you can present. Which metrics matter? Sherrilynne : No conversation about evaluation of communications would be complete without touching on the controversial subject of metrics. Sentiment analysis is another.

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Policies Project Metrics Sentiment 231

Waxing UnLyrical

JUNE 21, 2017

On the metrics they look at when they measuring PR for MSU Extension: A5: We look at likes, click thrus, shares, comments in social, placements in traditional media, sentiment in both #measurepr. @shonali A3: A common hurdle everybody faces at some point is budget!! Silver lining–Can produce creativity!

Research 205

Research Banking Sentiment Upcoming 205

Oktopost

OCTOBER 7, 2024

What are its benefits, and what are the key metrics to measure success? Here are some key metrics to consider: Impressions and Reach: Track how often your content appears on users’ feeds (impressions) and the number of unique users who see your content (reach). Why does LinkedIn stand out for brand communication?

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LinkedIn Brands Reputation Metrics 127

Sprout Social

JANUARY 11, 2024

That’s where metrics come in. From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it.

Brands 121

Brands How To Sentiment Metrics 121

agora pulse

JUNE 13, 2020

This section presents you with the full list of your tweets together with key metrics (impressions, engagements, and engagement rate) for each one. Union Metrics. The most competitive aspects of Union Metrics ‘ Twitter analytics are its competitive analysis and research components.

Analytics 204

Analytics Tools Twitter Hashtag 204

Sherrilynne Starkie

FEBRUARY 13, 2018

The consultant always listens to gauge audience sentiment to inform all activity. They are metrics geeks. To engage online communities, a consultant participates daily in online discussions, asks and answers questions, and distributes valuable news and information. Listening to stakeholder communities is an important piece too.

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Consultant Social Media Drupal Content management systems 265

agora pulse

NOVEMBER 10, 2020

What Are the Most Important Social Media Metrics? The most important social media metrics for your brand depend on what your team wants to accomplish. That’s why you have to decide on your social media marketing goals before you can zero in on the right metrics. Some common objectives and related metrics include the following.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

AUGUST 5, 2020

This update provides a comparative insights view that makes it much easier to compare and contrast your social performance with competitors across key metrics, including SOV, engagement and sentiment. Even better, they can take the insights they uncover and use them to optimize their business operations outside of digital marketing.

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Analysis Strategy Sentiment Comparison 145

Oktopost

MARCH 10, 2022

” This is where social media ROI metrics come into play. ? Brand awareness/brand sentiment. You should then think about which social metrics correspond to your chosen goals. Social listening to measure brand sentiment and share of voice: A great social listening tool can help you measure share of voice.

ROI 174

ROI B2B Social Media Brands 174

Webbiquity SMM

FEBRUARY 13, 2017

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Monitor groups, topics, the sentiment surrounding the conversation, and the influence of each post. These tools can help you find out. 1) Socialbakers. 6) BrandWatch.

Social Media 213

Social Media Tools Netvibes Sample 213

Sprout Social

JANUARY 11, 2023

A social media dashboard is a tool that aggregates your crucial social media metrics across networks to quickly measure the performance of your posts/campaigns, customer care interactions and community engagement. Every data dashboard serves a different function—from tracking brand awareness to aggregating marketing metrics in one place.

Templates 138

Templates Template Social Media Brands 138

Social Media Strategies Summit

FEBRUARY 8, 2023

Read on to learn: Why you should create graphic templates for your team What it means to design for mobile How to more efficiently prepare your content calendar Why there is no actual “best time to post” Why you should be doing more than just answering your DMs Why engagement rate is a superior metric 1. But not all are equally valuable.

Social Media 209

Social Media Google Tips Templates 209

Sprout Social

SEPTEMBER 19, 2024

Optimize your influencer marketing campaigns by clearly defining key metrics and KPIs, and maintaining focus on them throughout the process. If engagement and brand sentiment are high on your list, a micro or nano influencer with an interactive, community-centric social media presence could be a great choice.

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Influencer Campaign CPM Sentiment 107

Sprout Social

JANUARY 12, 2021

If you need a little help with content ideas or deciding on your KPIs for each stage of the funnel, check out our social media metrics map ! Always look at engagement and sentiment. But going a layer deeper, sentiment, feelings and emotions are what drive a person’s reaction to your content.

Data 145

Data Social Media Content Sentiment 145

Sprout Social

MAY 7, 2024

By using a TikTok monitoring tool, you can conduct customer sentiment analysis to gauge feedback and understand the overall perception of your brand. Define your goals and metrics Ground your monitoring by establishing clear goals and determining which metrics are most relevant to your brand.

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Tools Strategy Brands Sentiment 118

Oktopost

MARCH 7, 2022

Social listening analyzes the data regarding who published the post, what their intent and sentiment was, and the overall climate of it. Social listening also helps you keep tabs on the social media sentiment toward your company and products. Social Listening Metrics to Track. Sentiment Analysis. Share of Voice.

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B2B Sentiment Analysis Reputation 155

Hootsuite

AUGUST 26, 2020

LinkedIn analytics metrics are the proof points of your LinkedIn marketing efforts. Learn where to find your company page ’s analytics and the best metrics to track. Updates (engagement metrics for content posted on LinkedIn). Visit the Activity dashboard for qualitative insights on the following metrics: Likes.

Analytics 145

Analytics LinkedIn HootSuite Marketing 145

Sprout Social

JANUARY 9, 2024

For example, Sprout’s Listening capability will inform you of what topics are trending in social conversations about your brand, what related terms customers are using and the sentiment around those topics. These tools can seamlessly analyze all incoming messages and assign them sentiment so team members can quickly triage responses.

Analytics 127

Analytics Sentiment Analysis How To 127

Hootsuite

JANUARY 24, 2022

Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? Get real-time data about your key Twitter metrics using Hootsuite Analytics. Cloohawk watches your social media metrics like, well, a hawk. Or to get more Twitter followers ? Hootsuite Analytics. SocialBearing. Hootsuite Streams.

Directory 145

Directory Tools HootSuite Twitter 145

Jon Loomer

FEBRUARY 14, 2024

I stumbled on something today that filled me with sentimental feelings but also a nagging question. Keep Measurement Simple While Meta’s added metrics over the years, the problem has remained the same: Advertisers love to distract themselves with secondary metrics. Let’s be honest. But what has remained the same?

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Advertising Metrics Cost Sentiment 180

Sprout Social

OCTOBER 19, 2023

It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics. Analyzing sentiment in social chatter also helps brands spot early indications of negative sentiment and take proactive measures before a situation escalates.

Strategy 139

Strategy Sentiment Marketing Analysis 139

Hootsuite

MAY 21, 2020

Social media monitoring helps you track key social metrics like brand awareness and social share of voice. This way you can attain even deeper insights on your brand’s sentiment all over the world. Visualize sentiment around your brand in automatically-generated word clouds and meters. Relevant hashtags. Talkwalker.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Sprout Social

FEBRUARY 8, 2021

Yet with so many metrics and differing department goals, where do you start in communicating the right data to the right team? Key metrics to look for: Impressions. Sprout’s Profile Performance Report brings key metrics for Twitter, Facebook, Instagram, LinkedIn and Pinterest together into one streamlined report. Engagements.

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Report Social Media Metrics Team 140

Social Media Strategies Summit

FEBRUARY 24, 2021

Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Demonstrating this, software company Cloudera relies on social media listening to gauge audience sentiment. Measure Key Social Listening Metrics. Social listening isn’t just for B2C brands – it has a big part to play in B2B marketing strategies too.

Social Media 150

Social Media Strategy Marketing Sentiment 150

Hootsuite

DECEMBER 15, 2021

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. These are the metrics that will help you assess your social media marketing strategy on both macro and micro levels. Decide which metrics matter to you most. What is social media analytics?

Analytics 144

Analytics Social Media HootSuite Templates 144

Webbiquity SMM

JANUARY 31, 2019

A social media audit generally looks into the following: The results of your posts and overall engagement, including metrics such as likes, number of comments, the overall reach for reach post, mentions, shares, and more. You may want to consult other sources for further details about the process.

Social Media 192

Social Media Analysis Sentiment Comparison 192

Sprout Social

OCTOBER 18, 2023

One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding. Measuring sentiment can also help brands establish an overall baseline to answer the question, “how do people feel about us, and has that changed?” Then, dig in further.

Examples 132

Examples Social Media Sentiment Influencer 132

Webbiquity SMM

MAY 2, 2017

Sample review: “GinzaMetrics aims to help marketers use marketing intelligence that’s designed to get you found with thousands of marketing strategies, search terms, content creations, and daily metrics to improve brand visibility. ” — MarketingLand. Sample review: “EpicTrack is a PR and content monitoring solution.

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Tools Sample Samples Marketing 206