Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. Social media has made brands more susceptible to scrutiny than ever before.

Sentiment 126

Sentiment Marketing Analysis Loyalty 126

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 105

Brands Sentiment How To Analysis 105

Sprout Social

FEBRUARY 19, 2024

How AI automation benefits businesses AI automation enables companies to automate workflows and get actionable insights through AI tasks like sentiment analysis so they can make tangible changes to drive growth. In Sprout, you get sentiment analysis metrics of your brand automatically in the form of graphs and reports.

Strategy 96

Strategy Sentiment Patterns Marketing 96

Sprout Social

AUGUST 5, 2020

This update provides a comparative insights view that makes it much easier to compare and contrast your social performance with competitors across key metrics, including SOV, engagement and sentiment. Since each network is unique, start by looking at content across each individual social network.

Analysis 136

Analysis Strategy Sentiment Comparison 136

Hootsuite

MAY 21, 2020

Social media monitoring helps you track key social metrics like brand awareness and social share of voice. Once you’re ready to start thinking about the bigger picture, check out our post on how to use social listening. 15 social media monitoring tools. Relevant hashtags. Mentions of your competitors.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. These models analyze data through artificial neural networks (ANNs) to understand and correlate patterns in data and learn as they go.

Sentiment 97

Sentiment Analysis Patterns Price 97

Sprout Social

AUGUST 15, 2023

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack. Add to that, tight budgets and limited manpower. Enter: named entity recognition (NER).

Brands 82

Brands Sentiment Analysis Marketing 82

Keyhole.co

NOVEMBER 7, 2023

Twitter hashtag analytics lets you delve into engagement metrics, reach, and how often your competitors’ hashtags are used. Input up to 3 brands and Keyhole compares your brand over time against those competitors, revealing trends, impressions, key posts, share of voice, and sentiments. How do you do this?

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

OCTOBER 4, 2021

The first step is evaluating your organic data , or the performance of social content that you publish from your brand’s social profiles, across all of your networks. Key metrics here include impressions, engagements and click-throughs. You can also dig into the details with our network-level paid performance reports.

Data 117

Data Metrics Sentiment Analytics 117

Sprout Social

JUNE 27, 2023

According to The Sprout Social Index™ 2022, 34% of customers believe it’s important for brands to speak out to remain culturally relevant. They dig into thousands of comments across platforms and social networks simultaneously to find insights that can be easily missed when doing so manually.

Review 121

Review Brands How To Analysis 121

Harp Interactive

MARCH 31, 2010

They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness.

Analytics 350

Analytics Social Media Trendrr Digg 350

Sprout Social

JANUARY 24, 2024

Social data is the music sheet that guides their song—but instead of music notes, we’re using metrics. The Sprout Social Index™ reveals 51% of marketers plan to use social data to inform product development or marketing strategy. Think of influencers as the artists that bring a song to life with their voice.

Influencer 94

Influencer Brands Collaboration Authentication 94

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. While Google Alerts primarily covers news articles online, some of the paid tools can track crisis on social media platforms. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features.

Industry 52

Industry News Google Brands 52

Sprout Social

MARCH 7, 2022

If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment. Brand survey functionality across social networks. Brand surveys on social are typically used to gauge ad effectiveness. Most notably, ongoing sentiment tracking. LinkedIn Brand Lift Tests.

Survey 87

Survey Brands Sentiment Template 87

Sprout Social

OCTOBER 12, 2020

To ensure your awareness efforts are working, keep track of metrics like follower count, impressions, and organic brand mentions. Impressions can help you understand your brand’s reach while organic mentions paint a better picture of audience sentiment and depth of brand recognition. Lastly, don’t forget to track engagement per post.

Content 140

Content Metrics UGC Conversation 140

Keyhole.co

MARCH 7, 2022

Only if you have something more accurate to prove the value of your social marketing plan. Enter social media reporting. What is A Social Media Report? Here we’ll show you the essential metrics you should include in your social media reports to make smart decisions and streamline your efforts.

Report 52

Report Social Media Metrics How To 52

Unmetric

AUGUST 28, 2019

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. On the other hand, social media listening is the process of analyzing the gathered information, looking for hidden patterns in the sentiment, comments, and so on. G2Crowd Rating: 4.5.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Unmetric

JUNE 11, 2019

In addition to that, the tool gives you real-time social insights on sentiment analysis and mention analysis. SumAll , an analytics tracking tool, automates your social media and marketing needs. The tool offers a daily email update on the top line metrics of content that best resonated with your audience. Zoho Social.

Analytics 125

Analytics Tools Social Media Curation 125

Waxing UnLyrical

NOVEMBER 20, 2018

Our computers, smart phones, televisions and other devices are inundated with information: From news articles and blog posts, to tweets, Facebook posts and messages on dozens of other social networks, to emails and newsletters. Social Amplification of Earned and Owned Media. Enter the era of Growth PR. Owned Media Readership.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Keyhole.co

MAY 25, 2022

Social media analytics is the collection and analysis of data shared on social channels to measure the performance of your social media accounts — and improve your strategies. A typical social media analytics report looks like this: Source. As you know, social media is about people sharing their lives with others.

Analytics 52

Analytics Social Media ROI Metrics 52

Sprout Social

JANUARY 10, 2024

Here are some common metrics you can track: Customer satisfaction (CSAT) score: Maintain a high CSAT score to gauge customer satisfaction with the complaint resolution process. Leverage AI AI techniques like sentiment analysis give you a quick, data-informed pulse check on how your audience feels about your brand.

Reputation 97

Reputation System Brands Knowledge Base 97

Sprout Social

JANUARY 19, 2021

Our Competitive Analysis Topic Template , released for Sprout Listening earlier this year, enables you to compare share-of-voice data, which is one of the most powerful social metrics to gauge your brand’s competitive position and industry relevance. Sentiment Analysis customization. Customized reports and API integration.

Data 89

Data Sentiment API Analysis 89

Almost Savvy

SEPTEMBER 5, 2011

While there will be always be an ongoing debate about which metrics (number of followers, fans, clicks) are most important when calculating social media ROI (return on investment), I wonder if there is a downside to being a metric-holic. Not the sentiment analysis kind of listening , but the real kind of listening?

ROI 273

ROI Metrics Sentiment News 273

Sprout Social

JUNE 7, 2016

While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. We’ll dive into your metrics shortly, but let’s take care of a couple housekeeping items first. The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment.

Metrics 40

Metrics Twitter Comparison Report 40

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. Harnessing and amplifying this advocacy should be an integral part of your social media marketing strategy. Once those are set, you can better determine which metrics you need to track.

Brands 120

Brands ROI UGC Authentication 120

Hootsuite

APRIL 25, 2024

You’ll be able to understand brand sentiment, collect feedback, and intervene before situations escalate. Talkwalker’s social listening capabilities provide extensive industry coverage. It has access to over 150 million sources, including blogs, forums, videos, news, reviews, and social networks. Reputation management.

Curation 89

Curation Social Media Management Tools Social Media 89

Keyhole.co

NOVEMBER 6, 2022

Not only does the tool allow you to track @mentions and customer conversations across social media, blogs, and forums. It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. Good sentiment analysis with an accuracy of up to 80%.

Tools 52

Tools Social Media Sentiment Price 52

Unmetric

AUGUST 19, 2019

You get a breakdown of the hashtags, tweets, and URLs that are driving the most engagement from top social networks. In addition to that, you also get insights on your brand’s keyword mentions on top social networks to help you determine the influence of each user. This tool has both English and Arabic dialects analysis.

Social Media 91

Social Media Tools Price Hashtag 91

Keyhole.co

FEBRUARY 16, 2024

Let’s say you want to analyze your competitor’s brand sentiment on YouTube. These may be to understand the type of content they produce to grow a YouTube channel , track engagement metrics, identify trends, research keywords, or everything at once. It is a tough and practically impossible task if you do it bare-handedly, isn’t it?

Analysis 52

Analysis YouTube Tools Strategy 52

Convince & Convert

AUGUST 29, 2017

If you’re behind when it comes to the engagement metrics that matter to your brand, whether those are shares, replies, likes, comments, and/or interactions on a specific social network, set a goal for percentage growth over the next quarter and year. Know Who Is Receiving More Positive (and Negative) Sentiment.

Compete 161

Compete Analytics Analysis Sentiment 161

Waxing UnLyrical

MARCH 28, 2011

Here’s what he had to say (emphasis/italicization mine): “There are two really important things that PR has been doing in measurement that are fairly new to marketing – and both are due to the emergence of social media channels. Sounds intriguing, doesn’t it?

Analytics 168

Analytics Marketing Sentiment Analysis 168

Sprout Social

JANUARY 26, 2021

Schneider recommends using TikTok to keep a pulse on emerging cultural trends to inspire creative social media ideas on other channels. Clips can be repurposed as Instagram videos and trends can be modified to fit other social networks. Don’t be afraid to take a stand.

Social Media 141

Social Media Metrics Data Team 141

Sprout Social

JUNE 22, 2016

That same sentiment still rings true for social media marketers and advertisers. Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source. What Is Social Media Data?

Data 96

Data Social Media How To ROI 96

Keyhole.co

SEPTEMBER 12, 2023

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. billion people , social networking sites are a goldmine of sales and marketing opportunities. Buffer First up is Buffer , a social media automation tool with content scheduling and publishing features.

Tools 52

Tools Social Media Curata Price 52

Sprout Social

FEBRUARY 2, 2023

To track those metrics, Cheyanne uses Sprout’s Competitive Analysis Report (see image above) to compare Figo’s results side-by-side with competitors. The findings help Figo reinforce the value of social at their company and pulse-check brand health. Get them on board to allocate time and resources to your strategy.

Social Media 106

Social Media Insurance ROI Meme 106

Pam Moore

AUGUST 31, 2018

Too many new social media managers get all hyped up about vanity metrics such as followers, likes, etc. You must clearly be able to articulate if and how these metrics will impact the business. Could it be that all your management sees when they look at the social web is risk? How to set goals and metrics for success.

Social Media 147

Social Media Training Startup Team 147

Sprout Social

AUGUST 10, 2022

Analyze consumer sentiment and brand health. Analyze consumer sentiment and brand perception. Brands can use its AI-powered system to find recommended influencer profiles, use filters to narrow down their search, compare profiles and analyze performance metrics. Key features. View visual data and insights on any topic.

Influencer 107

Influencer Tools Marketing Software 107