SocMed Sean

MAY 1, 2012

Today’s post comes from Laura Clarke,a blogger and lover of all things social media. Laura currently works on behalf of Sentiment Metrics, a leading provider of social media management software. I appreciate Laura sharing her thoughts/experiences with customer engagement via social media channels!

Engagement 279

Engagement Social Media Tweetdeck Reputation 279

Socialized

SEPTEMBER 19, 2009

The merger of our personal and business lives in a single social networking “presence” has its problems, too. Social media adoption has certainly been fraught with “innumerable confusions” and despair. The median age of the social networker is rising slowly, however. The language of social networking is misleading.

Social Media 223

Social Media Sysomos Privacy Radian6 223

Visually SM

SEPTEMBER 17, 2015

Tolkien’s flare for the dramatic, I will say that there really is one social media metric out there should be monitored more closely than the rest. 5 Important Social Media Stats You Should Monitor. Post count refers to the amount of social media posts that you create across all of your social networks and profiles.

Metrics 100

Metrics Social Media Airlines Social Media Management 100

Oktopost

OCTOBER 7, 2024

Unlike other social media platforms, LinkedIn’s unique environment fosters trust, professionalism, and thought leadership, making it ideal for brands seeking a serious, clean, and trustworthy presence. What are its benefits, and what are the key metrics to measure success? Why does LinkedIn stand out for brand communication?

LinkedIn 127

LinkedIn Brands Reputation Metrics 127

Webbiquity SMM

APRIL 9, 2012

Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. by Social Media Examiner.

Review 203

Review Tools Social Media Klout 203

Hootsuite

OCTOBER 28, 2019

What are social media metrics? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets.

Metrics 112

Metrics Social Media CPC CPM 112

Oktopost

MARCH 10, 2022

A social media manager is often confronted with the problem of “how do we know we’re reaching the right people?” ” This is where social media ROI metrics come into play. ? How to Measure ROI in Social Media Marketing. Define clear goals to measure against your social networks.

ROI 174

ROI B2B Social Media Brands 174

Sprout Social

AUGUST 5, 2020

This update provides a comparative insights view that makes it much easier to compare and contrast your social performance with competitors across key metrics, including SOV, engagement and sentiment. Since each network is unique, start by looking at content across each individual social network.

Analysis 145

Analysis Strategy Sentiment Comparison 145

Hootsuite

MAY 21, 2020

Social media monitoring helps you track key social metrics like brand awareness and social share of voice. Once you’re ready to start thinking about the bigger picture, check out our post on how to use social listening. 15 social media monitoring tools. Relevant hashtags. Mentions of your competitors.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Webbiquity SMM

JANUARY 24, 2012

And many companies that jumped in early experienced failures and disappointments, pulled back, and then re-approached social media from a more strategic angle. While certain aspects of social media have stabilized (e.g., How widely within an organization should social media tasks be distributed? Search and Social.

Social Media 190

Social Media Tips ROI Nielsen 190

Bill Hartzer

MAY 26, 2010

Alterian SM2 – formerly Techrigy SM2, this social media monitoring and analysis tool was designed with marketing departments, and public relations companies in mind. Sentiment Metrics – founded in 2005, Sentiment Metrics has helped businesses listen to the growing world of social media.

Cymfony 152

Cymfony Social Media Tools SM2 152

Sprout Social

JANUARY 11, 2023

In this article, we’re highlighting examples of social media dashboards you can use to illustrate the value of social media across your business. What is a social media dashboard? Social media dashboards empower you to dissect results, iterate strategy, demonstrate value and influence decision making. Example: sentiment).

Templates 138

Templates Template Social Media Brands 138

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

Social Media 256

Social Media B2B Marketing SEO 256

Dave Fleet

MAY 25, 2011

The consumer metrics that panel companies provide are based on statistically-derived estimates that are derived from a representative sample of consumers; in this instance, the behaviors of the sample are weighted and extrapolated to represent the entire internet browser population.

Compete 277

Compete Quantcast Sample Samples 277

Hootsuite

AUGUST 26, 2020

LinkedIn analytics metrics are the proof points of your LinkedIn marketing efforts. It also gives you the info you need to prove and improve your social media ROI. Learn where to find your company page ’s analytics and the best metrics to track. Updates (engagement metrics for content posted on LinkedIn).

Analytics 145

Analytics LinkedIn HootSuite Marketing 145

Hootsuite

JANUARY 24, 2022

Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? Get real-time data about your key Twitter metrics using Hootsuite Analytics. Cloohawk watches your social media metrics like, well, a hawk. Twitter tools for social listening. Or to get more Twitter followers ?

Directory 145

Directory Tools HootSuite Twitter 145

Webbiquity SMM

JUNE 14, 2011

To optimize time spend on social networking, allocate about 15 minutes per day per network, with perhaps a bit more time spent on the 2-3 most important sites. • The “big three&# KPIs for social media success are 1) increase brand awareness, 2) drive sales, and 3) build brand loyalty.

B2B 174

B2B Sentiment SEO Klout 174

Hootsuite

MARCH 2, 2021

Pinterest recently rolled out a platform update , including a few tweaks to metric definitions. Now, by default, metrics only show data from the original Pins you create. Whether you’re starting from scratch or in need of a refresher, learn which metrics to track, what they mean and how to read Pinterest Analytics correctly.

Analytics 145

Analytics Tools HootSuite Tips 145

Hootsuite

OCTOBER 7, 2024

Hootsuite offers a complete picture of all your social media efforts, so you don’t have to check each platform individually. Imagine X (formerly Twitter) analytics, Instagram analytics, Facebook analytics, TikTok analytics, Pinterest analytics, YouTube analytics, and LinkedIn analytics all in one place.

Analytics 103

Analytics Social Media Tools HootSuite 103

Sprout Social

FEBRUARY 7, 2024

Understand customer sentiment Sentiment analysis —a core feature of competitive intelligence—gives you insight into how customers think and feel about certain brands and topics. Understanding sentiment helps you deliver better experiences and improve customer satisfaction. Try Sprout Social for free with a 30-day trial.

Tools 108

Tools Sentiment Marketing Reputation 108

Sprout Social

SEPTEMBER 1, 2021

Which metrics matter to you and which ones should you focus on? Share of voice (SOV) is a metric that illustrates your place in the market, making it a great place to start. It puts can put all of your other social media metrics into context so you can understand where your brand stands. What is share of voice?

SEO 145

SEO Social Media Metrics Sentiment 145

Sprout Social

JULY 6, 2023

While raw social media data can be powerful, what’s most influential is the value you provide when you make sense of the data and analyze the metrics in compelling ways. Through Sprout Social’s integration with Salesforce and Tableau , you can present social data alongside metrics from other digital channels.

Data 137

Data Social Media Metrics Analytics 137

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. Analyzing these metrics over time will allow you to pinpoint the exact keywords and phrases that resonate the most with your audience.

Hashtag 116

Hashtag Analytics LinkedIn Content 116

Sprout Social

SEPTEMBER 6, 2022

Using the YouTube Videos Report, you can track several video-specific performance metrics. This includes metrics such as the number of video views and estimated minutes watched. You can customize the report by sorting videos based on their performance-specific metrics. Start your free Sprout trial. YouTube Analytics.

Analytics 126

Analytics YouTube Tools Comparison 126

Convince & Convert

AUGUST 29, 2017

If you’re behind when it comes to the engagement metrics that matter to your brand, whether those are shares, replies, likes, comments, and/or interactions on a specific social network, set a goal for percentage growth over the next quarter and year. Know Who Is Receiving More Positive (and Negative) Sentiment.

Compete 159

Compete Analytics Analysis Banking 159

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. Social media has made brands more susceptible to scrutiny than ever before.

Sentiment 141

Sentiment Marketing Analysis Loyalty 141

Convince & Convert

JANUARY 21, 2014

It turns out social media may be even more influential than we have imagined , just not in the way many of us have envisioned. Social media marketers have been arguing for a while now that social networks aren’t useful as a “broadcast” medium. Let’s take a look.

Study 167

Study Social Media Forums Case Study 167

Social Email Marketing

JUNE 26, 2011

In his book ‘Social Media Metrics’, Jim Sterne says: “The Internet has always been a social medium”. And he’s right where he writes that the Internet is the first many-to-many communication channel. Purists will say that the Internet is not a actual communication channel and they’re also.

Metrics 90

Metrics Social Media How To Message Boards 90

Hootsuite

JULY 26, 2024

Performance by post type: How different types of posts performed based on your chosen metric. Performance by post type: How different types of posts performed based on your chosen metric. Trending hashtags: A word cloud of the most-used hashtags from your competitors’ top posts based on your chosen metric. Key metrics.

Analysis 92

Analysis Social Media Tools HootSuite 92

Hootsuite

MAY 17, 2021

When it comes to measuring and proving your brand’s social media success, data speaks volumes — and that’s where social media KPIs come in. Social media KPIs are measurable metrics that reflect social media performance and prove social’s ROI for a business. Important social media KPIs you should be tracking.

Social Media 145

Social Media HootSuite Metrics CPC 145

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 126

Brands Sentiment How To Analysis 126

Hootsuite

OCTOBER 22, 2024

Here are three ways programs like these can benefit companies: It positively impacts sales due to increased brand awareness and favorable perceptions (“ brand sentiment ”). Ninety-eight percent of employees are already on social media, which is now a top channel for online brand research (second only to search engines).

HootSuite 99

HootSuite Guidelines How To Sentiment 99

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The answer is no, but it’s still a metric that is close to Larry Page’s heart. Think instead about social media traffic, good content, a cleanly coded website, slow progressive growth, and your site’s authority. How to Deal with Negative Online Sentiment About Your Brand : How do you deal with “badvocates?”

Marketing 264

Marketing SEO Case Study Small Business 264

Sprout Social

OCTOBER 12, 2020

To ensure your awareness efforts are working, keep track of metrics like follower count, impressions, and organic brand mentions. Impressions can help you understand your brand’s reach while organic mentions paint a better picture of audience sentiment and depth of brand recognition. Lastly, don’t forget to track engagement per post.

Content 145

Content Metrics UGC Conversation 145

Buffer Social

DECEMBER 5, 2024

Buffer Buffer takes the admin and the guesswork out of social media analytics. Buffer tracks essential metrics like: Total impressions Total engagement Follower growth Engagement rate and reach on specific posts Audience demographics Hashtag performance The difference? Analyze people's sentiments when they engage with your posts.

Analytics 70

Analytics Social Media Tools Price 70

Sprout Social

JANUARY 20, 2021

Analyze industry and brand-relevant conversations on social media. Consulting peers—either in person, or online via product review websites or social networks—is consistently among the most trusted ways for buyers to source information. Get tips, tools and more keyword research benefits here.

B2B 126

B2B Research Marketing Sentiment 126

Waxing UnLyrical

NOVEMBER 20, 2018

Our computers, smart phones, televisions and other devices are inundated with information: From news articles and blog posts, to tweets, Facebook posts and messages on dozens of other social networks, to emails and newsletters. Social Amplification of Earned and Owned Media. Enter the era of Growth PR. Owned Media Readership.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140