Hootsuite

JUNE 12, 2020

Learn how to measure Instagram Stories analytics and which metrics to track so you can optimize Stories to achieve your goals. Only basic Interaction and Discovery metrics are viewable. In addition to standard Instagram Story analytics, you can track Product Page Views and related metrics. Start here. Source: Creator Studio.

Metrics 145

Metrics Analytics Instagram How To 145

Visually SM

SEPTEMBER 17, 2015

Tolkien’s flare for the dramatic, I will say that there really is one social media metric out there should be monitored more closely than the rest. 5 Important Social Media Stats You Should Monitor. Post count refers to the amount of social media posts that you create across all of your social networks and profiles.

Metrics 145

Metrics Social Media Airlines Social Media Management 145

Pam Moore

APRIL 29, 2019

Underneath all of the bits, bytes, and likes we can't forget why we like social media in the first place. Social networks connect human beings. Some of the most important metrics for a successful business can not be found in the quantitative insights, likes and views. Welcome to the Inspiration Age of Metrics.

Metrics 96

Metrics Social Media Marketing ROI 96

Small Business Mavericks

NOVEMBER 21, 2013

If reach is an important metric for your business, there is a new study out that indicates social networks have greater reach than ad exchanges and networks. Social networks were compared to ad exchanges, networks, video networks, and mobile campaigns.

Social Networking 101

Social Networking Study Metrics Campaign 101

Waxing UnLyrical

AUGUST 24, 2015

How can you track your social media efforts to ensure that your strategy is up to par? This week’s roundup introduces you to some best practices for social media metrics. 5 Social Media Metrics You Can Stop Tracking Yesterday. From likes to leads: The new metrics for B2B social selling.

Metrics 100

Metrics Social Media B2B Consultant 100

Forbes Social Media

DECEMBER 15, 2020

What would happen if each profile on Twitter had a karma indicator based on previous behavior, a reputational metric that other users could tap into to know how much they could trust the content they shared?

Social Networking 88

Social Networking Reputation Metrics Twitter 88

Pam Moore

SEPTEMBER 2, 2016

” Unfortunately, there are far too many “experts” online touting that you must be on every new shiny object and social network. You do not need to treat every social network equal nor spend the same amount of time and investment on every social network.

Social Networking 113

Social Networking Strategy Analysis ROI 113

Pam Moore

FEBRUARY 24, 2018

Mark also highlights that engagement is a key metric. WHY should your audience care that you are on Facebook or any other social network? Are they people who want to engage with your brand on Facebook or any other social network? Instead we look at different metrics that determine how engaged our audiences are.

Feed 167

Feed Feedly Metrics News 167

Sherrilynne Starkie

APRIL 6, 2018

Top five: social networks are cleaning up their acts. In this week's top 5 must-know social media news, we see major social networks rolling out initiatives to protect privacy and increase transparency. It provides information from publishers' Wikipedia entries, related articles, engagement metrics and more.

Social Networking 80

Social Networking Wikipedia API Small Business 80

Hootsuite

OCTOBER 28, 2019

What are social media metrics? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets.

Metrics 112

Metrics Social Media CPM CPC 112

Oktopost

JULY 5, 2017

So, you’ve been publishing content to Facebook, LinkedIn, Twitter, and maybe a few other social networks, building up some followers and engagement. How can you measure and demonstrate the true impact of your B2B social media marketing efforts? What’s next?

B2B 109

B2B Metrics Social Media Marketing 109

Visually SM

SEPTEMBER 17, 2015

Tolkien’s flare for the dramatic, I will say that there really is one social media metric out there should be monitored more closely than the rest. 5 Important Social Media Stats You Should Monitor. Post count refers to the amount of social media posts that you create across all of your social networks and profiles.

Metrics 100

Metrics Social Media Airlines Social Media Management 100

Digimind

NOVEMBER 11, 2020

Ask any marketer out there about proving ROI on social networks, and you will soon witness a ramble of KPIs and terminologies like audience growth rate, number of clicks, conversion, or bounce rate, all of which may certainly apply to your campaign performance – but are not instrumental for that next step towards building customer rapport.

Metrics 103

Metrics ROI Campaign Social Networking 103

Sprout Social

OCTOBER 4, 2016

The report combines a variety of social media analytics from Twitter, Facebook, Instagram and LinkedIn to benchmark your business’ overall success on social. The Group Report allows you to compare and analyze your social strategy across networks by aggregating common metrics across channels and timeframes.

Aggregator 83

Aggregator Social Networking Groups Groups 83

The Realtime Report

JANUARY 18, 2013

The #RLTM Scoreboard: Social Networking Stats for the Week. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. Facebook: 1 billion active users. via Facebook. Twitter: over 500 million users. via Twopcharts. via TechCrunch. via Yahoo.

Social Networking 168

Social Networking Activities Instagram Tumblr 168

Webbiquity SMM

MAY 9, 2023

Each objective requires a different approach and set of metrics to track progress. For instance, as 91% of marketers do business on social media, creating brand awareness is one of their primary concerns. Image credit: Twitter Here’s how Sprout Social is doing it. Or all of them? How do you know your tactics are working?

Social Media 267

Social Media Tips Marketing HootSuite 267

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. How and why you measure social media engagement is critical for success. How and why you measure social media engagement is critical for success. What are the metrics that drive your business? Think about it.

Metrics 60

Metrics Engagement Social Media Training 60

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. How and why you measure social media engagement is critical for success. How and why you measure social media engagement is critical for success. What are the metrics that drive your business? Think about it.

Metrics 60

Metrics Engagement Social Media Training 60

Ignite Social Media

JANUARY 8, 2024

How do you define Impressions in social media? While the various social networks have slightly different definitions, generally each time your content appears on someone’s screen, it’s counted as an impression. What does Reach mean in social media? How are Video Views defined in social media?

Social Media 124

Social Media CPA CPM CPC 124

Hootsuite

APRIL 17, 2023

All social media marketers share an important goal — to get our content seen by as many people as possible. That’s what we measure our success with metrics like reach and impressions. Reach vs. impressions on different social networks Not every platform defines them in exactly the same way. That’s a good thing!

HootSuite 145

HootSuite Metrics Analytics Instagram 145

Talkwalker SM

JULY 13, 2016

The mobile photo sharing app now has more than 500 million active monthly users and it has firmly secured itself a place among the world’s most popular social networks. With social listening , brands can find out how successful their strategies are at the click of a button. Share of Voice. Hashtag mentions.

Metrics 60

Metrics Instagram Analytics Marketing 60

Pam Moore

JUNE 30, 2019

This couldn't be further from the truth as social media utilizes your greatest asset which is time! The reality is achieving success inclusive of measurable business results using social media is not easy. It requires much more than hopping on the latest shiny social network, or knowing how to hit record on the Facebook Live video.

Metrics 60

Metrics How To Marketing ROI 60

Socialmedia.biz

JANUARY 17, 2020

Sending social media reports is all about building stronger relationships between social media managers and their clients. Now, at first glance, creating a social media report may seem like a walk in the park. Social media managers and clients need to work together on setting clear and realistic goals.

Report 135

Report Social Media Metrics How To 135

Buffer Social

JUNE 26, 2017

This post was originally published in 2016 and has been updated with the latest tips and tricks to grow your following on every social media network. It also includes the latest podcast episode from The Science of Social Media! . You’ve got a social media strategy in place and a plan in mind. Invite your friends.

Social Networking 112

Social Networking Widget How To URL 112

Hootsuite

NOVEMBER 18, 2015

In fact, social networks have made a point of ensuring that analytics are simple and digestible for everyone, whether it’s your first day on the job or you’re the CEO. Whether you Tweet once a day or 50 times a day, the social network gathers information around your messaging and your audience. Impressions over time.

Metrics 75

Metrics Analytics Twitter Module 75

Buzzlogix

DECEMBER 11, 2017

That’s why digital marketers closely measure important marketing metrics in order to determine whether their marketing efforts are doing what they’re supposed to or not. These marketing metrics provide valuable insight into a marketing campaign’s progress and effectiveness. Social Media Metrics.

Metrics 40

Metrics Marketing ROI SEO 40

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. Analyzing these metrics over time will allow you to pinpoint the exact keywords and phrases that resonate the most with your audience.

Hashtag 98

Hashtag Analytics LinkedIn Content 98

Webbiquity SMM

OCTOBER 22, 2021

Utilize social media targeting. Every social network has unique demographics, but you’ll find an overlap of your target audience on each. Accurately measuring your social media ROI will help you determine if your marketing strategy is working. Understanding your demographics will help you tailor an impactful message.

Social Media 205

Social Media Tips Metrics B2B 205

Sprout Social

JANUARY 31, 2024

The good news is that there are ways to increase your reach and move your video metrics in the right direction. YouTube’s native analytics provide metrics to help channels understand how engaged your audience is. Off-platform activity such as traffic from search engines or social networks can help you here, too.

YouTube 95

YouTube Engagement Metrics Analytics 95

Ignite Social Media

NOVEMBER 17, 2021

And social commerce has also been top of mind as every major social network has released more shoppable features throughout the year. But as social media marketers look ahead to 2022 planning, here are several social media predictions that can help guide your strategies.

Social Media 208

Social Media API Reputation Compete 208

Oktopost

NOVEMBER 16, 2023

Social Data Analysis Pros Social Data Analysis Cons 4 steps to Use Social Data Analysis to Power Your Marketing Strategy Make Your Data Actionable What Kind of Social Data Can You Analyze? Deciding which key metrics to analyze can be challenging with endless social data available.

Analysis 69

Analysis Data Sentiment Metrics 69

SocMed Sean

MARCH 3, 2022

Pinterest began as a social network that allowed users to visually share and discover new interests and inspirations by posting images or videos to their boards or the boards of others. You can gather metrics and observe trends to understand how viewers are engaging, then personalize the content to improve the response to your brand.

Strategy 195

Strategy Marketing Automotive Campaign 195

Hootsuite

JANUARY 11, 2022

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Google Analytics is a free website analytics dashboard that provides a wealth of insights about your website and its visitors, including those who find you through social media. Landing pages.

Analytics 145

Analytics Google Social Media HootSuite 145

Ignite Social Media

JANUARY 24, 2020

The chart below looks at the action of liking/following brands on a social network. While this is not exclusive to Facebook, we do see that liking a brand on social media peaked in 2017 and has slowly been declining since. Are Users Unliking/Unfollowing Brands on Social Media? Check out our recommended metrics here.

Brands 181

Brands Sample Samples Facebook 181

The Realtime Report

SEPTEMBER 21, 2022

This tool is ideal for a quick check on the metrics that Google Analytics provides through a Smartphone. It has a complete dashboard that can adjust according to the metrics that are most relevant to each brand, and put focus on what needs further monitoring and control. 1- Trendsmap. 2- Fastanalytics. 4- Postcron.

Communities 91

Communities Tools Statistics Embedding 91

Hootsuite

JUNE 29, 2021

Engagement rates are the currency of the social media marketing industry. Sure, vanity metrics like followers, likes, and impressions count for something. But engagement metrics like shares and comments give your social media performance perspective. Find our full glossary of essential social media terms here.

Engagement 145

Engagement HootSuite Metrics Analytics 145

Hootsuite

MARCH 2, 2021

Pinterest recently rolled out a platform update , including a few tweaks to metric definitions. Now, by default, metrics only show data from the original Pins you create. Whether you’re starting from scratch or in need of a refresher, learn which metrics to track, what they mean and how to read Pinterest Analytics correctly.

Analytics 145

Analytics Tools HootSuite Tips 145