The Realtime Report

DECEMBER 10, 2012

Looking at the results reveals some major pointers for social CRM: Listen for your brand’s name – with or without the @ symbol. The study looked at how long it took each brand to respond and the percent of total tweets that received a reply.

Brands 193

Brands Twitter Study Social CRM 193

SocialFish

APRIL 1, 2011

The State and Future of the Social Media Management System Space (Jeremiah Owyang). 29 social networks that have at least one million visitors per day (Royal Pingdom). Social Media – It’s Not Just for White Folks (Danny Brown). It’s Time to Call the Social CRM Bluff (Full Frontal ROI). Tech/Analysis.

Sysomos 162

Sysomos Vimeo Social CRM Analysis 162

Techipedia: Tamar Weinberg

APRIL 15, 2015

If you don’t know what Rapportive is, I’ll tell you here: Rapportive was (past tense) an excellent plugin that worked with Gmail and Chrome or Firefox to learn all social media associations with an email address. It was an internal social CRM of sorts. Company mentions in the news. Company competition.

Data 100

Data Tools Bookmarklet Social CRM 100

Hootsuite

OCTOBER 19, 2021

It can’t tackle all of your daily social media needs, but it can help a lot. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. You can add notes and labels, so this functions like a very basic social CRM. Try it free today.

Facebook 132

Facebook HootSuite Marketing Comparison 132

Keyhole.co

JULY 9, 2023

Automate generating custom reports with vital social media metrics and share links to real-time dashboards with team, clients, and stakeholders. Luke W Keyhole has a great user-friendly dashboard with thorough metrics and a great reporting layout that makes it useful for reporting up.

HootSuite 52

HootSuite Social Media Management Social Media Price 52

Convince & Convert

SEPTEMBER 11, 2011

The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. Especially now, when every customer is a potential reporter. It’s one piece of information that needs to be combined with (ideally) several others to do social CRM well.

Klout 161

Klout Nielsen Influencer Social CRM 161

Proactive Report

MAY 1, 2010

Three Use Cases for Social CRM. Alhtough this article is titled “for social CRM&# , the ideas apply equally to PR. Twitter: More a News Medium Than Social Network. Their mathematical analysis shows how people share information differently on Twitter than they do on other networking sites.

Social Media 74

Social Media Social CRM Social Networking Analysis 74

Proactive Report

DECEMBER 27, 2010

For three years or so savvy companies and organizations have been experimenting with how to become a social brand. They’ve experimented with social media campaigns and activities, mostly in the marketing and PR arena. Some have been dragged into social CRM by their customers.

Yammer 105

Yammer Trends Training Wiki 105

Pixlee

JANUARY 19, 2017

65% of social media users from ages 18 - 24 evaluate information that is shared on social networks when making a purchasing decision. 84% of millennials report that UGC on company websites has influence on what they buy. Millennials (ages 25 and above) are the biggest content drivers—contributing over 70% of all UGC.

UGC 41

UGC Content Loyalty Travel 41

Convince & Convert

SEPTEMBER 20, 2010

And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 161

Social Media Statistics Strategy Research 161

Convince & Convert

AUGUST 16, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why You Should Use a Content Rationale Report Build Your Brand a Social Content Ladder in 5 Steps 5 Step Process for Social Media Success [link] Santi Chacon Blastoff for My New Social Media Newsletter: Last (..)

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Convince & Convert

MARCH 25, 2010

Events & ROI The Swix team understands that to understand social media’s true impact, you must track over a lengthy period, while simultaneously accounting for external factors that could skew results disproportionately. You’ll be able to easier understand how these events drive social success using Swix. Trade show.

Social Media 117

Social Media Strategy Statistics Metrics 117

Webbiquity SMM

MAY 10, 2011

More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. Promote white papers / eBooks / reports for lead generation. What should they promote? Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

JUNE 17, 2010

As I’m writing this, my Followers per Tweet (FPT) is 2.46 (21,395 follower, 8,687 tweets sent – note that some Twitter weirdness has been massively reducing number of tweets sent reported in some cases). Gary Vaynerchuk has a FPT of 39.26. The notable points are many; among the key takeaways are these: 1.

Twitter 126

Twitter Metrics Social CRM Consultant 126

Convince & Convert

FEBRUARY 19, 2010

FB-Fans anzubieten [link] [link] Brian Donnelly Cool way to aggregate your social feed/noise. RT @jaybaer: Turn the Tables on Social Media with NutshellMail [link] [link] Media Maison RT @B_Donnelly @jaybaer Cool way to aggregate your social feed/noise. This, I'll try. Kanälen per Mail zu erhalten o.

Social Media 116

Social Media Social CRM MySpace TweetBeep 116

Convince & Convert

MARCH 28, 2012

Social games have become the online version of popular reality TV shows – having an astounding impact on our leisure and down time. According to a report focusing on online casual and social games from market research firm Newzoo , 126 million Americans, or 87% of the 145 million U.S.

CSR 129

CSR Airlines Loyalty Hashtag 129

Convince & Convert

MARCH 28, 2012

Social games have become the online version of popular reality TV shows – having an astounding impact on our leisure and down time. According to a report focusing on online casual and social games from market research firm Newzoo , 126 million Americans, or 87% of the 145 million U.S.

CSR 128

CSR Airlines Loyalty Hashtag 128

Techipedia: Tamar Weinberg

JUNE 23, 2010

and its restricted access, people had no need to use any other names on the Mark Zuckerberg-created social network. It’s how social networks are intended to be used. If you do so on Facebook, your account will likely be terminated especially if Facebook receives reports of misrepresentation.

Facebook 268

Facebook SEO Policies Groups 268

Convince & Convert

FEBRUARY 10, 2010

&# And that’s the premise behind Flowtown , one of the most exciting new social media tools I’ve seen in months. A Social Anthropologist, Hidden In Your Keyboard Flowtown enables you to enter any email address, and the system instantly reports back where and how that address is connected on the social Web.

Social Media 129

Social Media Marketing Social CRM Consultant 129

Techipedia: Tamar Weinberg

MARCH 22, 2011

Rapportive is a social CRM, giving you important information about the person who is emailing you. If they’re connected via social networks, you get their picture, their location, and job titles, in addition to their Twitter feed and Facebook updates (if available) and links to their social profiles. (The

Products 236

Products Tools Google Reader RSS 236

Convince & Convert

FEBRUARY 23, 2010

Didn't make it any more fun to send the reporting around, though. link] Jan_B Is Your Social Strategy Proactive or Reactive? link] by @jaybaer match tactics to goals albrocious Any social media strategy must have a monitoring element. The ones that have Facebook Pages report that most of their fans have never donated.

Social Media 118

Social Media Strategy Social CRM Company 118

Webbiquity SMM

APRIL 6, 2017

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. How does social CRM differ from traditional CRM? Market interest has remained fairly strong since then. 1) Infusionsoft. .

Social CRM 195

Social CRM Tools Sample Samples 195

Convince & Convert

APRIL 20, 2010

More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse? Also, if you have a blog, would you be willing to leave a comment with the number of search terms people used to get to your blog last month?

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

SEPTEMBER 20, 2010

(disclosure: MarketingProfs is a client) Their State of Social Media Marketing report – a comprehensive survey of more than 5,000 marketers – is filled with more than 225 charts and graphs about all things social media. This chart shows usage of five major social outposts by organization type.

Social Media 150

Social Media B2B Strategy Consultant 150

Convince & Convert

MAY 27, 2010

Swix Adds Facebook Tracking Speaking of Facebook, our friends at Swix , the incredibly nifty Canadian social media tracking and reporting service, have managed to wade through the ever-shifting tides and add Facebook fan page metrics.

Consultant 124

Consultant Metrics Social Media Social CRM 124

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. That’s a good starter list for Mass Influencers. Among influentials?

Social Media 150

Social Media Strategy Influencer Social CRM 150

Convince & Convert

MAY 25, 2010

The Digital Ecosystem There are four key planks to successfully offering online marketing services within your existing agency: Search Marketing Email Marketing Social Media Analytics and Reporting Agencies can deliver real value to clients in each of these areas, and developing competencies is viable and achievable.

Marketing 124

Marketing Social CRM Conference Social Media 124

Convince & Convert

APRIL 1, 2010

In the age of the real-time Web, when every customer is a potential reporter, and there’s no place for brands to hide, you cannot rely on sloganeering. I take three lessons away from this examination: First, if your ad agency is going to come up with a nifty new concept, you have to support it throughout your digital world.

Social Media 121

Social Media Content Analysis Sports 121

Convince & Convert

APRIL 6, 2010

(This is especially important now that Google and Bing are incorporating social content into real-time search results). I recommend using a mixture of your Top 25 phrases and some that are highly relevant to your business, but perhaps aren’t sending as much traffic as you’d like at present.

Brands 146

Brands Content Social Media Consultant 146

Convince & Convert

JUNE 3, 2010

link] Patrick Garmoe I'm not an attorney either, but from what I little I learned from covering courts four years as a reporter taught me, was that you never actually say you're sorry, because then you're actually admitting guilt. That's why even most monetary settlements don't include an actual apology.

Social Media 158

Social Media Strategy Consultant Social CRM 158

Convince & Convert

JULY 28, 2010

Internal search reports. If you have a search engine on your website, look at a report that shows what people type into that box. Better yet, start a secret shopper program and augment your own observations with those of friends, family members, and customers willing to fill out a short shopper report.

Social Media 151

Social Media Strategy Consultant B2B 151

Convince & Convert

JUNE 22, 2010

Somehow, thousands of B2B companies seem to have come to the conclusion that because they aren’t being mentioned 65 times per hour on Twitter, that social media doesn’t matter to them, or their customers. You have to commit to social media for the long haul to see the benefits. Good luck converting the masses !

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

APRIL 15, 2010

photo by AMagill ) More from Convince and Convert The Key to Social Media Success is Just 2 Letters Why You Should Use a Content Rationale Report Why D.I.S. I think we’re just scratching the surface of what content marketing can and will become in terms of its importance to corporate marketers. What do you think?

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

MAY 26, 2010

Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it. Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter.

Social Media 136

Social Media Consultant Video Strategy 136

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. In doing so miss the boat how social media performs to build lasting brand relationships rather than “hits&# for the media recap report. What do you think? 6 RT @JPeters1221 Good stuff.

Questions 162

Questions Social Media Consultant Education 162

Convince & Convert

AUGUST 26, 2010

The disheartening truth is that there is very little “standardized&# reporting available if you’re going to do social listening and analysis at the highest level. RowFeeder – Raw and Ready That’s what I like so much about the new RowFeeder social data gathering system.

Social Media 120

Social Media Strategy Analysis Reputation 120