Sprout Social

APRIL 29, 2024

A positive online reputation builds trust and credibility with your audience and helps you stand out from competitors. Reputation management services help businesses handle and avoid these situations, minimizing professional damage and guiding them through the storm. What is a reputation management service?

Reputation 110

Reputation Brands Sentiment Survey 110

Sprout Social

OCTOBER 19, 2023

It’s no stretch to say that reputation management is more important than ever for brands today. From shout-outs to call-outs, brands need a pulse on many channels to keep a clean reputation. From shout-outs to call-outs, brands need a pulse on many channels to keep a clean reputation. How is online reputation monitoring done?

Reputation 113

Reputation Sentiment Analysis Notification 113

Oktopost

MARCH 16, 2022

Here’s when social media sentiment analysis comes into play. In this piece, we’ll cover what a sentiment analysis is, how to track it, and what the benefits are for B2B brands. Jump to a section: What is a Social Media Sentiment Analysis? How Does a Sentiment Analysis Work? Why is a Sentiment Analysis important?

Sentiment 109

Sentiment Analysis Social Media How To 109

Sprout Social

MAY 11, 2023

Technically, you can do it—but it opens you up to unnecessary risks and incidents that can cause financial loss and permanent reputational damage. With this intel on hand, you are empowered to respond to reputational risks before they become a full-blown crisis, and expand the breadth of your corporate communications strategy.

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Reputation Tools Brands How To 137

agora pulse

JANUARY 7, 2020

Create a reputation management strategy that results in more leads and better conversions by following these steps. Managing online reputation is more than maintaining a positive online image and building brand awareness. There’s a direct link between reputation management and conversions. Prevent reputation issues.

Reputation 137

Reputation Strategy Tweetdeck Review 137

SocMed Sean

MAY 1, 2012

Laura currently works on behalf of Sentiment Metrics, a leading provider of social media management software. With Twitter accounts not unusually having hundreds if not thousands of followers, it is vital to solve the problem quickly and offer a sincere apology and a way to redeem your company’s reputation as soon as possible.

Engagement 279

Engagement Social Media Tweetdeck Reputation 279

Sprout Social

DECEMBER 5, 2023

What customers say and how they relate with your business can greatly affect your online reputation. Why leave your precious brand reputation up to others when you can effectively maintain a positive brand image through online reputation management? Table of Contents What is reputation management software?

Reputation 115

Reputation Software Tools Sentiment 115

Sprout Social

JANUARY 10, 2024

They can also severely impact your reputation. In this article, we’ll provide a breakdown of a complaint management system and offer tips to improve your reputation managemen t processes. Brand protection How you handle complaints directly affects your brand’s reputation. Getting complaints about your business never feels great.

Reputation 120

Reputation System Brands Knowledge Base 120

Mindjumpers

JANUARY 25, 2013

Additionally, analyzing real-time social media sentiment, by using social media management systems to track down all mentions of the brand’s name, will provide insights on the brand’s reputation and how its name is being perceived. Marketers can monitor the performance (reach, engagement rates, sentiment etc.)

ROI 245

ROI Metrics Crowdsourcing Sentiment 245

Sprout Social

AUGUST 17, 2022

Protecting your brand reputation in this evolving landscape requires collaboration, foresight and planning. In advertising, brand safety refers to the measures that protect a brand from mishaps that might threaten its reputation. Sentiment Analysis to understand trends in audience perception around your brand.

Reputation 131

Reputation Brands Guidelines Advertising 131

Waxing UnLyrical

JANUARY 24, 2013

The algorithm also accounted for people with positive sentiment scores and those who avoided “foul” language. Each light color represented the sentiment coming from a different social channel. But being “nice” isn’t just about please and thank you. For example, a tree at Union Station in Toronto, Ont.

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Data Sysomos Sentiment Analytics 250

Oktopost

NOVEMBER 20, 2024

About 2,400 years ago, the Greek philosopher Socrates said, “The way to gain a good reputation is to endeavor to be what you desire to appear.” In today’s cutthroat B2B social media world, social media reputation management is more crucial than ever. What is social media reputation management? The best part?

Reputation 62

Reputation Social Media Tools Sentiment 62

Oktopost

OCTOBER 20, 2024

For B2B companies, social monitoring plays a crucial role in managing brand reputation and customer support: A technology firm like Microsoft might use social monitoring to track customer feedback on product updates or troubleshoot issues reported by users on platforms like LinkedIn or Twitter. Listen In: What is Social Listening?

Sentiment 139

Sentiment B2B Patterns Analysis 139

Sprout Social

DECEMBER 29, 2022

Now you have to maintain the momentum and manage your brand reputation. In this piece, we’re digging into why managing your brand reputation on social matters along with tools to help you measure your reputation performance. Why is brand reputation important? The impact of social media on brand reputation.

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Reputation Sentiment Nielsen Loyalty 92

Mindjumpers

MARCH 4, 2012

Moreover, the feedback is real-time and organic – the amount of feedback and the timing of it can give you a sense of prevailing trends and sentiment in relation to your business. The insights you gain from social media are authentic in the sense that the data is not produced in a setup with different methods distorting the data.

Social Media 237

Social Media How To Data Sentiment 237

Pixlee

MARCH 11, 2021

When it comes to online brand reputation, any marketer can confirm that they’ve had their share of negative reviews for their brand. But ultimately, designing a brand reputation strategy for the modern era involves a proactive community-driven approach to customer service, and ultimately, reputation management.

Reputation 96

Reputation Strategy Brands Review 96

Oktopost

OCTOBER 7, 2024

Unlike platforms where anonymity allows for speculation and rumors, LinkedIn’s professional context pushes users to consider the reputational impact of every post. This level of transparency encourages brands to focus on authentic, fact-checked information, as any misstep can directly impact their reputation.

LinkedIn 127

LinkedIn Brands Reputation Metrics 127

Hootsuite

JULY 17, 2023

Your brand reputation can make or break you. Which is why online reputation monitoring tools are an essential component of any social media manager’s software setup. Think of it like modern, ethical eavesdropping: online reputation monitoring tools allow you to be a savvy social media super-spy. Go on, listen in!

Reputation 76

Reputation Tools HootSuite Sentiment 76

Almost Savvy

OCTOBER 4, 2012

It’s often what happens next that can make, break or save a brand’s reputation. Equally important is the fact that sentiment of commenters online shifted significantly from a roar of complaints to many thanking Cynthia for her openness and quick apology. One well-known, household brand had a bad thing happen.

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Social Media Brands Reputation Authentication 243

Social Media Strategies Summit

SEPTEMBER 22, 2021

Track online mentions to understand customer perception, spot changes in sentiment, and measure brand visibility. Analyze sentiment and brand perception without the clunkiness of having to sift through large datasets manually. Filter results across a range of criteria, including mention source, sentiment, and number of visits.

Social Media 179

Social Media Tools Sentiment Price 179

Mindjumpers

AUGUST 9, 2012

Submitted by social media super users, these comments hit the head on the nail: Brand ambassadors will guard your social reputation. Yesterday, FastCompany shared some of the best social media advice from their readers. These loyal fans become brand ambassadors who will protect and defend your brand when the brand is criticised by others.

Social Media 235

Social Media Loyalty Airlines Marketing 235

Ignite Social Media

MAY 13, 2024

Reactive social media strategy, the art of responding quickly and effectively to real-time events and conversations, can make or break a brand’s reputation. By analyzing audience sentiment, emerging trends, and engagement patterns, you can gain valuable insights to guide your reactive social media strategy.

Social Media 157

Social Media Strategy Tips Loyalty 157

Sprout Social

OCTOBER 15, 2020

You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment. Brand monitoring can help you better understand the overall sentiment that people have towards your brand.

Brand Monitoring 145

Brand Monitoring Brands Sentiment Reputation 145

Oktopost

MARCH 7, 2022

We also know the world of social listening is one that can make or break our brand’s reputation. Many times, terms like social listening, social monitoring, and reputation management, are used interchangeably. Social listening is a form of reputation management, aiming to understand the “why” behind the feedback posted.

B2B 155

B2B Sentiment Analysis Reputation 155

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This allows you to anticipate your customers’ next move and take strategic actions for intended results.

Sentiment 142

Sentiment Marketing Analysis Loyalty 142

Webbiquity SMM

FEBRUARY 13, 2017

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Monitor groups, topics, the sentiment surrounding the conversation, and the influence of each post. These tools can help you find out. 1) Socialbakers. ” — Inc.

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Social Media Tools Netvibes Samples 213

Sprout Social

MAY 7, 2024

TikTok monitoring is the process of tracking and responding to social engagements to understand target audiences and protect your brand reputation. By using a TikTok monitoring tool, you can conduct customer sentiment analysis to gauge feedback and understand the overall perception of your brand. What is TikTok monitoring?

Tools 119

Tools Strategy Brands Sentiment 119

Webbiquity SMM

FEBRUARY 4, 2014

” Brands are instead focusing on reach, engagement and sentiment metrics. Yes, writes John Heggestuen, who reports that “Between 2010 and 2013, the percentage of marketers using a revenue-per-customer metric on social media went from 17% to 9%, according to the February 2013 CMO survey.”

ROI 209

ROI Social Media FeedBlitz Metrics 209

Sprout Social

OCTOBER 28, 2024

Businesses use social listening to keep their ear to the ground so they can better understand their audience, monitor brand reputation, trendspot, stay atop of conversations and conduct competitor analysis. Brand mentions help fuel online reputation monitoring. What are brand mentions?

Brands 109

Brands Sentiment Forums Brand Monitoring 109

Sprout Social

MARCH 27, 2024

Translating reviews into actionable steps allows you to take control of your online reputation, identify areas for improvement and showcase your commitment to customer satisfaction. In this article, we cover what review management is, how it supports reputation management and what its benefits are.

Review 98

Review Brands Sentiment Reputation 98

Hootsuite

JULY 10, 2024

For instance, you could use social listening for: reputation monitoring crisis prevention and management audience research (pain points, expectations, customer feedback) lead generation competitive intelligence customer engagement sourcing user-generated content (UGC) identifying potential partners and influencers You are rocking those frames!

Examples 107

Examples Strategy HootSuite Sentiment 107

Social Media Strategies Summit

FEBRUARY 8, 2023

And I have created value and helped add to my university’s reputation with just that one impression.” DO – Adjust your approach based on sentiment. When a significant event happens, or there’s a lot of external sentiment about your university, you adapt your tone and cadence. And that is why we have a job,” she says.

Social Media 209

Social Media Google Tips Templates 209

Sprout Social

JANUARY 11, 2024

Is the influencer partnership driving more brand mentions and positive sentiment online? Inform strategic partnerships and alliances You attract the right partners when your brand is recognizable and reputable. Customer sentiment Customer sentiment is the emotional tone behind customer opinions and attitudes towards your brand.

Brands 123

Brands How To Sentiment Metrics 123

Waxing UnLyrical

JULY 11, 2012

However, I’m not necessarily going to go onto Twitter and ask, since my followers probably don’t live in my town, so would struggle to advise me of a reputable company near me. That would help me find the right people to get my issue fixed. Danny Brown is the VP of Partner Strategy at Jugnoo, Inc.

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Social Media Issues Conversation Banking 222

Webbiquity SMM

JANUARY 31, 2019

Your company’s reputation is can be significantly impacted by its social media presence. It should take a big-picture look at things like what people are saying in their engagements with your brand, specific topics, and sentiment. It should help you more effectively capitalize on trends and address pressing problems in your industry.

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Social Media Analysis Sentiment Comparison 192

Social Media Strategies Summit

NOVEMBER 26, 2024

They meet once a week to discuss things like: National crises Potential reputational issues Trends in customer queries and complaints “We come together to look at any situations that are happening at any given time to see what process we need to go through or what resolution we need to take to address that situation,” she said. “If

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Platform Strategy Team Issues 196

Hootsuite

JUNE 22, 2020

But for most brands, reputation and public perception matter. Maintain your reputation. Analyze customer sentiment. Brand monitoring allows you to take the pulse to see how customers are feeling and assess the social sentiment. Is there a crisis brewing that could spillover into your reputation? Google Alerts.

Brand Monitoring 144

Brand Monitoring Tools Brands HootSuite 144