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Top 10 Social media reputation management tools for 2025

Oktopost

About 2,400 years ago, the Greek philosopher Socrates said, “The way to gain a good reputation is to endeavor to be what you desire to appear.” In today’s cutthroat B2B social media world, social media reputation management is more crucial than ever. What is social media reputation management? The best part?

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Social Listening Vs. Social Monitoring: What’s the Difference?

Oktopost

For B2B companies, social monitoring plays a crucial role in managing brand reputation and customer support: A technology firm like Microsoft might use social monitoring to track customer feedback on product updates or troubleshoot issues reported by users on platforms like LinkedIn or Twitter. Listen In: What is Social Listening?

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From Thought Leadership to Trust: The Power of LinkedIn for Brands

Oktopost

Unlike platforms where anonymity allows for speculation and rumors, LinkedIn’s professional context pushes users to consider the reputational impact of every post. This level of transparency encourages brands to focus on authentic, fact-checked information, as any misstep can directly impact their reputation.

LinkedIn 127
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10 Sentiment Analysis Tools to Measure Brand Health

Social Media Today

Brand health is a collection of metrics which represent brand awareness, brand reputation, and brand’s share of voice.

Sentiment 218
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How to Build a Social Listening Strategy [4 Real Examples]

Hootsuite

For instance, you could use social listening for: reputation monitoring crisis prevention and management audience research (pain points, expectations, customer feedback) lead generation competitive intelligence customer engagement sourcing user-generated content (UGC) identifying potential partners and influencers You are rocking those frames!

Examples 124
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How and why you need to track brand mentions across networks

Sprout Social

Businesses use social listening to keep their ear to the ground so they can better understand their audience, monitor brand reputation, trendspot, stay atop of conversations and conduct competitor analysis. Brand mentions help fuel online reputation monitoring. What are brand mentions?

Brands 115
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Strategies for Handling Crisis, Serving Customers, and Managing Negativity on Social Platforms

Social Media Strategies Summit

They meet once a week to discuss things like: National crises Potential reputational issues Trends in customer queries and complaints “We come together to look at any situations that are happening at any given time to see what process we need to go through or what resolution we need to take to address that situation,” she said. “If

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