Sprout Social

JANUARY 29, 2024

Your business’s online reputation may be digital, but that won’t stop it from making a serious impact IRL. A strong reputation management strategy can attract new customers and deepen existing relationships. Use this article to learn how to establish a comprehensive online reputation management strategy.

Reputation 132

Reputation Review Sentiment Aggregator 132

Sprout Social

MAY 11, 2023

Technically, you can do it—but it opens you up to unnecessary risks and incidents that can cause financial loss and permanent reputational damage. With this intel on hand, you are empowered to respond to reputational risks before they become a full-blown crisis, and expand the breadth of your corporate communications strategy.

Reputation 145

Reputation Tools Brands How To 145

Oktopost

MARCH 16, 2022

Here’s when social media sentiment analysis comes into play. In this piece, we’ll cover what a sentiment analysis is, how to track it, and what the benefits are for B2B brands. Jump to a section: What is a Social Media Sentiment Analysis? How Does a Sentiment Analysis Work? Why is a Sentiment Analysis important?

Sentiment 109

Sentiment Analysis Social Media How To 109

Sprout Social

DECEMBER 5, 2023

What customers say and how they relate with your business can greatly affect your online reputation. Why leave your precious brand reputation up to others when you can effectively maintain a positive brand image through online reputation management? Table of Contents What is reputation management software?

Reputation 125

Reputation Software Tools Sentiment 125

agora pulse

JANUARY 7, 2020

Create a reputation management strategy that results in more leads and better conversions by following these steps. Managing online reputation is more than maintaining a positive online image and building brand awareness. There’s a direct link between reputation management and conversions. Prevent reputation issues.

Reputation 137

Reputation Strategy Tweetdeck Review 137

Sprout Social

JANUARY 10, 2024

They can also severely impact your reputation. In this article, we’ll provide a breakdown of a complaint management system and offer tips to improve your reputation managemen t processes. Brand protection How you handle complaints directly affects your brand’s reputation. Getting complaints about your business never feels great.

Reputation 138

Reputation System Brands Knowledge Base 138

Sprout Social

AUGUST 17, 2022

Protecting your brand reputation in this evolving landscape requires collaboration, foresight and planning. In advertising, brand safety refers to the measures that protect a brand from mishaps that might threaten its reputation. Sentiment Analysis to understand trends in audience perception around your brand.

Reputation 137

Reputation Brands Guidelines Advertising 137

SocMed Sean

MAY 1, 2012

Laura currently works on behalf of Sentiment Metrics, a leading provider of social media management software. With Twitter accounts not unusually having hundreds if not thousands of followers, it is vital to solve the problem quickly and offer a sincere apology and a way to redeem your company’s reputation as soon as possible.

Engagement 279

Engagement Social Media Tweetdeck Reputation 279

Mindjumpers

JANUARY 25, 2013

Additionally, analyzing real-time social media sentiment, by using social media management systems to track down all mentions of the brand’s name, will provide insights on the brand’s reputation and how its name is being perceived. Marketers can monitor the performance (reach, engagement rates, sentiment etc.)

ROI 245

ROI Metrics Crowdsourcing Sentiment 245

Sprout Social

DECEMBER 29, 2022

Now you have to maintain the momentum and manage your brand reputation. In this piece, we’re digging into why managing your brand reputation on social matters along with tools to help you measure your reputation performance. Why is brand reputation important? The impact of social media on brand reputation.

Reputation 98

Reputation Sentiment Nielsen Loyalty 98

Waxing UnLyrical

JANUARY 24, 2013

The algorithm also accounted for people with positive sentiment scores and those who avoided “foul” language. Each light color represented the sentiment coming from a different social channel. But being “nice” isn’t just about please and thank you. For example, a tree at Union Station in Toronto, Ont.

Data 250

Data Sysomos Sentiment Analytics 250

Oktopost

NOVEMBER 20, 2024

About 2,400 years ago, the Greek philosopher Socrates said, “The way to gain a good reputation is to endeavor to be what you desire to appear.” In today’s cutthroat B2B social media world, social media reputation management is more crucial than ever. What is social media reputation management? The best part?

Reputation 62

Reputation Social Media Tools Sentiment 62

Oktopost

OCTOBER 20, 2024

For B2B companies, social monitoring plays a crucial role in managing brand reputation and customer support: A technology firm like Microsoft might use social monitoring to track customer feedback on product updates or troubleshoot issues reported by users on platforms like LinkedIn or Twitter. Listen In: What is Social Listening?

Sentiment 139

Sentiment B2B Patterns Analysis 139

Pixlee

MARCH 11, 2021

When it comes to online brand reputation, any marketer can confirm that they’ve had their share of negative reviews for their brand. But ultimately, designing a brand reputation strategy for the modern era involves a proactive community-driven approach to customer service, and ultimately, reputation management.

Reputation 96

Reputation Strategy Brands Review 96

Hootsuite

JULY 17, 2023

Your brand reputation can make or break you. Which is why online reputation monitoring tools are an essential component of any social media manager’s software setup. Think of it like modern, ethical eavesdropping: online reputation monitoring tools allow you to be a savvy social media super-spy. Go on, listen in!

Reputation 83

Reputation Tools HootSuite Sentiment 83

Oktopost

OCTOBER 7, 2024

Unlike platforms where anonymity allows for speculation and rumors, LinkedIn’s professional context pushes users to consider the reputational impact of every post. This level of transparency encourages brands to focus on authentic, fact-checked information, as any misstep can directly impact their reputation.

LinkedIn 127

LinkedIn Brands Reputation Metrics 127

Sprout Social

MARCH 27, 2024

Translating reviews into actionable steps allows you to take control of your online reputation, identify areas for improvement and showcase your commitment to customer satisfaction. In this article, we cover what review management is, how it supports reputation management and what its benefits are.

Review 120

Review Brands Sentiment Reputation 120

Sprout Social

MAY 7, 2024

TikTok monitoring is the process of tracking and responding to social engagements to understand target audiences and protect your brand reputation. By using a TikTok monitoring tool, you can conduct customer sentiment analysis to gauge feedback and understand the overall perception of your brand. What is TikTok monitoring?

Tools 138

Tools Strategy Brands Sentiment 138

Almost Savvy

OCTOBER 4, 2012

It’s often what happens next that can make, break or save a brand’s reputation. Equally important is the fact that sentiment of commenters online shifted significantly from a roar of complaints to many thanking Cynthia for her openness and quick apology. One well-known, household brand had a bad thing happen.

Social Media 243

Social Media Brands Reputation Authentication 243

Social Media Strategies Summit

SEPTEMBER 22, 2021

Track online mentions to understand customer perception, spot changes in sentiment, and measure brand visibility. Analyze sentiment and brand perception without the clunkiness of having to sift through large datasets manually. Filter results across a range of criteria, including mention source, sentiment, and number of visits.

Social Media 183

Social Media Tools Sentiment Price 183

Sprout Social

APRIL 23, 2024

6 marketing competitor insights to consider for your business strategy The following areas represent six essential competitive insights that can inform strategy changes for almost any business including market share analysis, brand perception and reputation, and marketing channels and tactics.

Analysis 130

Analysis Sentiment Marketing Reputation 130

Sprout Social

OCTOBER 28, 2024

Businesses use social listening to keep their ear to the ground so they can better understand their audience, monitor brand reputation, trendspot, stay atop of conversations and conduct competitor analysis. Brand mentions help fuel online reputation monitoring. What are brand mentions?

Brands 119

Brands Sentiment Forums Brand Monitoring 119

Ignite Social Media

MAY 13, 2024

Reactive social media strategy, the art of responding quickly and effectively to real-time events and conversations, can make or break a brand’s reputation. By analyzing audience sentiment, emerging trends, and engagement patterns, you can gain valuable insights to guide your reactive social media strategy.

Social Media 158

Social Media Strategy Tips Loyalty 158

Mindjumpers

AUGUST 9, 2012

Submitted by social media super users, these comments hit the head on the nail: Brand ambassadors will guard your social reputation. Yesterday, FastCompany shared some of the best social media advice from their readers. These loyal fans become brand ambassadors who will protect and defend your brand when the brand is criticised by others.

Social Media 235

Social Media Loyalty Airlines Marketing 235

Sprout Social

OCTOBER 15, 2020

You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment. Brand monitoring can help you better understand the overall sentiment that people have towards your brand.

Brand Monitoring 145

Brand Monitoring Brands Sentiment Reputation 145

Oktopost

MARCH 7, 2022

We also know the world of social listening is one that can make or break our brand’s reputation. Many times, terms like social listening, social monitoring, and reputation management, are used interchangeably. Social listening is a form of reputation management, aiming to understand the “why” behind the feedback posted.

B2B 155

B2B Sentiment Analysis Reputation 155

Hootsuite

JULY 10, 2024

For instance, you could use social listening for: reputation monitoring crisis prevention and management audience research (pain points, expectations, customer feedback) lead generation competitive intelligence customer engagement sourcing user-generated content (UGC) identifying potential partners and influencers You are rocking those frames!

Examples 118

Examples Strategy HootSuite Sentiment 118

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This allows you to anticipate your customers’ next move and take strategic actions for intended results.

Sentiment 142

Sentiment Marketing Analysis Loyalty 142

Webbiquity SMM

FEBRUARY 13, 2017

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Monitor groups, topics, the sentiment surrounding the conversation, and the influence of each post. These tools can help you find out. 1) Socialbakers. ” — Inc.

Social Media 213

Social Media Tools Netvibes Sample 213

Webbiquity SMM

FEBRUARY 4, 2014

” Brands are instead focusing on reach, engagement and sentiment metrics. Yes, writes John Heggestuen, who reports that “Between 2010 and 2013, the percentage of marketers using a revenue-per-customer metric on social media went from 17% to 9%, according to the February 2013 CMO survey.”

ROI 209

ROI Social Media FeedBlitz Metrics 209

Sprout Social

SEPTEMBER 19, 2024

If engagement and brand sentiment are high on your list, a micro or nano influencer with an interactive, community-centric social media presence could be a great choice. Her post, which included a personal and sentimental connection to the airport, generated a significant amount of positive engagement from her audience.

Influencer 129

Influencer Campaign CPM Sentiment 129

Sprout Social

JANUARY 11, 2024

Is the influencer partnership driving more brand mentions and positive sentiment online? Inform strategic partnerships and alliances You attract the right partners when your brand is recognizable and reputable. Customer sentiment Customer sentiment is the emotional tone behind customer opinions and attitudes towards your brand.

Brands 141

Brands How To Sentiment Metrics 141

Sprout Social

FEBRUARY 7, 2024

Understand customer sentiment Sentiment analysis —a core feature of competitive intelligence—gives you insight into how customers think and feel about certain brands and topics. Understanding sentiment helps you deliver better experiences and improve customer satisfaction. And there’s more. Want to get started today?

Tools 129

Tools Sentiment Marketing Reputation 129

Social Media Strategies Summit

FEBRUARY 8, 2023

And I have created value and helped add to my university’s reputation with just that one impression.” DO – Adjust your approach based on sentiment. When a significant event happens, or there’s a lot of external sentiment about your university, you adapt your tone and cadence. And that is why we have a job,” she says.

Social Media 214

Social Media Google Tips Templates 214

Keyhole.co

FEBRUARY 5, 2025

Use the best social media listening tools The best social listening tool offers keyword-tracking capabilities to help you create tracking systems to determine user sentiments and interaction trends. Use the best social listening tool to evaluate audience sentiment and compare how customers perceive your brand to competitors.

Sentiment 110

Sentiment Trends Hashtag Social Media 110

Sprout Social

APRIL 15, 2024

A cybersecurity attack or reputational crisis that can turn a normal working day into a sink or swim scenario. However, an effective crisis communication strategy can help your company plan for a worst case scenario and emerge with your reputation intact. It’s the scenario no business wants to face.

Press Release 129

Press Release Banking Reputation Marketing 129

Social Media Strategies Summit

NOVEMBER 26, 2024

They meet once a week to discuss things like: National crises Potential reputational issues Trends in customer queries and complaints “We come together to look at any situations that are happening at any given time to see what process we need to go through or what resolution we need to take to address that situation,” she said. “If

Platform 200

Platform Strategy Team Issues 200