Hootsuite

NOVEMBER 26, 2024

Public sentiment analysis It’s important for government agencies to understand how people feel about the work they do. It’s even more important to identify shifts in public sentiment that could be the first sign of a new risk or opportunity. In particular, managing negative shifts in public sentiment early helps prevent escalation.

Tools 109

Tools Sentiment HootSuite Analysis 109

Sprout Social

SEPTEMBER 19, 2024

If engagement and brand sentiment are high on your list, a micro or nano influencer with an interactive, community-centric social media presence could be a great choice. Her post, which included a personal and sentimental connection to the airport, generated a significant amount of positive engagement from her audience.

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Influencer Campaign CPM Sentiment 123

Keyhole.co

FEBRUARY 5, 2025

Use the best social media listening tools The best social listening tool offers keyword-tracking capabilities to help you create tracking systems to determine user sentiments and interaction trends. Use the best social listening tool to evaluate audience sentiment and compare how customers perceive your brand to competitors.

Sentiment 110

Sentiment Trends Hashtag Social Media 110

Sprout Social

NOVEMBER 8, 2023

That’s what sentiment analysis is all about. In this post, you’ll learn what customer sentiment analysis is, why it matters and how to do it right. Table of Contents What is customer sentiment analysis? Why do you need to analyze customer sentiment? Why do you need to analyze customer sentiment?

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Sentiment How To Analysis Review 139

Hootsuite

OCTOBER 9, 2024

By turning more consumers into advocates, you can boost your brand awareness and keep your sentiment on the incline. 1 Easy Social Listening Brand mentions, trending topics, and sentiment at your fingertips. In fact, 34% of consumers say “too much self-promotion” is a major turn-off in how they perceive brands on social. Top themes.

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Examples HootSuite Sentiment UGC 105

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. You need a sentiment analysis tool for the job. What is a sentiment analysis tool?

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Sentiment Analysis Tools API 129

Buffer Social

JANUARY 16, 2025

Analyze sentiment of brand mentions. Monitor mentions and detect negative sentiments. For instance, you don’t need to invest in a social listening tool monitoring that tracks news sites if most of your buyers express their sentiments on social media. Track online conversations across multiple channels.

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Tools Sentiment Price Social Media Management 121

Sprout Social

APRIL 29, 2024

A positive online reputation builds trust and credibility with your audience and helps you stand out from competitors. Reputation management services help businesses handle and avoid these situations, minimizing professional damage and guiding them through the storm. What is a reputation management service?

Reputation 125

Reputation Brands Sentiment Survey 125

Hootsuite

MAY 16, 2023

And that’s why social media reputation management is so important. Reputation management isn’t about controlling the narrative. Over 2,000 executives surveyed attribute 63% of their companies’ value to their online reputations. And you’ll create an online reputation that endears your company to your customers.

Reputation 129

Reputation Social Media HootSuite Sentiment 129

Hootsuite

OCTOBER 22, 2024

Here are three ways programs like these can benefit companies: It positively impacts sales due to increased brand awareness and favorable perceptions (“ brand sentiment ”). Brand sentiment. How has your advocacy campaign impacted your overall brand sentiment on social media? It aids in PR crises and issue management.

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HootSuite Guidelines How To Sentiment 111

Sprout Social

MARCH 15, 2022

Your brand’s online reputation may speak for itself, but that doesn’t mean the narrative is out of your control. Those big and small actions make up your brand reputation management strategy—an absolute must-have in a digital-driven world. What is brand reputation management? Reputation takes years to build and minutes to lose.

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Reputation Brands How To Review 141

Convince & Convert

AUGUST 29, 2024

Even better, these safety measures extend beyond simple keyword blocking, as YouTube uses advanced contextual analysis to evaluate the overall content and sentiment of videos, so that your ads appear alongside content that aligns with your brand’s values.

YouTube 138

YouTube B2B Reputation Video 138

Sprout Social

OCTOBER 19, 2023

It’s no stretch to say that reputation management is more important than ever for brands today. From shout-outs to call-outs, brands need a pulse on many channels to keep a clean reputation. From shout-outs to call-outs, brands need a pulse on many channels to keep a clean reputation. How is online reputation monitoring done?

Reputation 124

Reputation Sentiment Analysis Notification 124

Hootsuite

DECEMBER 3, 2024

Let’s pull back the curtain and examine how Taylor Swift and her Swifties can impact brand value, sentiment, awareness, and social ROI. In social listening, sentiment measures how many positive or negative keywords appear along a specific search term. Net sentiment is the difference between positive and negative sentiment.

Brands 105

Brands Sentiment ROI HootSuite 105

Sprout Social

JANUARY 29, 2024

Your business’s online reputation may be digital, but that won’t stop it from making a serious impact IRL. A strong reputation management strategy can attract new customers and deepen existing relationships. Use this article to learn how to establish a comprehensive online reputation management strategy.

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Reputation Review Sentiment Software 128

Sprout Social

MAY 11, 2023

Technically, you can do it—but it opens you up to unnecessary risks and incidents that can cause financial loss and permanent reputational damage. With this intel on hand, you are empowered to respond to reputational risks before they become a full-blown crisis, and expand the breadth of your corporate communications strategy.

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Reputation Tools Brands How To 145

Sprout Social

SEPTEMBER 16, 2024

For example, Sprout Social enables teams to improve customer engagement by detecting sentiment, prioritizing high-importance messages, and providing quick, automated responses. Prioritize customer care based on message sentiment The sheer volume of incoming messages makes it crucial to identify those requiring immediate attention.

Social Media 103

Social Media How To Sentiment Analysis 103

Oktopost

MARCH 16, 2022

Here’s when social media sentiment analysis comes into play. In this piece, we’ll cover what a sentiment analysis is, how to track it, and what the benefits are for B2B brands. Jump to a section: What is a Social Media Sentiment Analysis? How Does a Sentiment Analysis Work? Why is a Sentiment Analysis important?

Sentiment 109

Sentiment Analysis Social Media How To 109

agora pulse

JANUARY 7, 2020

Create a reputation management strategy that results in more leads and better conversions by following these steps. Managing online reputation is more than maintaining a positive online image and building brand awareness. There’s a direct link between reputation management and conversions. Prevent reputation issues.

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Reputation Strategy Tweetdeck Review 137

Sprout Social

DECEMBER 5, 2023

What customers say and how they relate with your business can greatly affect your online reputation. Why leave your precious brand reputation up to others when you can effectively maintain a positive brand image through online reputation management? Table of Contents What is reputation management software?

Reputation 120

Reputation Software Tools Sentiment 120

SocMed Sean

MAY 1, 2012

Laura currently works on behalf of Sentiment Metrics, a leading provider of social media management software. With Twitter accounts not unusually having hundreds if not thousands of followers, it is vital to solve the problem quickly and offer a sincere apology and a way to redeem your company’s reputation as soon as possible.

Engagement 279

Engagement Social Media Tweetdeck Reputation 279

Sprout Social

JANUARY 10, 2024

They can also severely impact your reputation. In this article, we’ll provide a breakdown of a complaint management system and offer tips to improve your reputation managemen t processes. Brand protection How you handle complaints directly affects your brand’s reputation. Getting complaints about your business never feels great.

Reputation 134

Reputation System Brands Knowledge Base 134

Sprout Social

AUGUST 17, 2022

Protecting your brand reputation in this evolving landscape requires collaboration, foresight and planning. In advertising, brand safety refers to the measures that protect a brand from mishaps that might threaten its reputation. Sentiment Analysis to understand trends in audience perception around your brand.

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Reputation Brands Guidelines Advertising 134

Sprout Social

SEPTEMBER 18, 2024

A smart social marketing framework can give your brand’s reputation a boost, give you access to actionable data and expand your reach. Use a sentiment tracker to find out how positively or negatively your audience feels, then apply this to their region to uncover data that helps your global strategy.

Social Media 127

Social Media Strategy Marketing Influencer 127

Mindjumpers

JANUARY 25, 2013

Additionally, analyzing real-time social media sentiment, by using social media management systems to track down all mentions of the brand’s name, will provide insights on the brand’s reputation and how its name is being perceived. Marketers can monitor the performance (reach, engagement rates, sentiment etc.)

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ROI Metrics Crowdsourcing Sentiment 245

Sprout Social

DECEMBER 31, 2024

This could reveal controversies that arent happening on the influencers profile but are nevertheless having a big impact on their reputation in the wider world. Skipping this stage risks serious reputation damage in the future if you work with an influencer who posts insensitive or abusive content.

Collaboration 100

Collaboration Influencer Brands Metrics 100

Sprout Social

DECEMBER 29, 2022

Now you have to maintain the momentum and manage your brand reputation. In this piece, we’re digging into why managing your brand reputation on social matters along with tools to help you measure your reputation performance. Why is brand reputation important? The impact of social media on brand reputation.

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Reputation Sentiment Nielsen Loyalty 98

Waxing UnLyrical

JANUARY 24, 2013

The algorithm also accounted for people with positive sentiment scores and those who avoided “foul” language. Each light color represented the sentiment coming from a different social channel. But being “nice” isn’t just about please and thank you. For example, a tree at Union Station in Toronto, Ont.

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Data Sysomos Sentiment Analytics 250

Hootsuite

JULY 17, 2023

Your brand reputation can make or break you. Which is why online reputation monitoring tools are an essential component of any social media manager’s software setup. Think of it like modern, ethical eavesdropping: online reputation monitoring tools allow you to be a savvy social media super-spy. Go on, listen in!

Reputation 89

Reputation Tools HootSuite Sentiment 89

Sprout Social

JANUARY 24, 2025

Financial institutions can monitor sentiment to quickly respond to negative feedback and protect their reputation. This responsiveness builds loyalty and enhances their reputation. Healthcare organizations can detect and address misinformation, ensuring public trust and safety. They want to be “listened to, not talked at.

Trends 98

Trends Social Media Loyalty Authentication 98

Hootsuite

OCTOBER 7, 2024

You can set up email alerts to keep you informed when sentiment or conversion volume change. Coolest feature: Clear sentiment and share of voice analysis in multiple languages Price : Starting at $69/month Skill level: Beginner to intermediate Want to get the big picture view of what’s being said about your brand on the internet?

Analytics 115

Analytics Social Media Tools HootSuite 115

Pixlee

MARCH 11, 2021

When it comes to online brand reputation, any marketer can confirm that they’ve had their share of negative reviews for their brand. But ultimately, designing a brand reputation strategy for the modern era involves a proactive community-driven approach to customer service, and ultimately, reputation management.

Reputation 96

Reputation Strategy Brands Review 96

Hootsuite

OCTOBER 30, 2024

Track your social media performance using metrics like engagement, reach, and sentiment to refine your strategy and improve your results. Timely and helpful responses to customer inquiries can significantly impact your brand’s reputation and customer satisfaction. Sentiment analysis Are more people talking about you this week?

Social Media Management 117

Social Media Management Social Media HootSuite Metrics 117

Hootsuite

DECEMBER 3, 2024

Brand awareness, perception, and reputation Social media measurement provides a wealth of information about how people view your brand. But it also includes qualitative data like how people feel about your brand and what your online reputation is like. What should you measure as a social media marketer?

Social Media 104

Social Media How To Metrics HootSuite 104

Social Media Strategies Summit

SEPTEMBER 22, 2021

Track online mentions to understand customer perception, spot changes in sentiment, and measure brand visibility. Analyze sentiment and brand perception without the clunkiness of having to sift through large datasets manually. Filter results across a range of criteria, including mention source, sentiment, and number of visits.

Social Media 201

Social Media Tools Sentiment Price 201

Sprout Social

JANUARY 29, 2025

Instead of spending hours manually analyzing reports, AI Assist highlights key insights like shifts in sentiment, spikes in engagement and trending topics in seconds. This can potentially harm brand reputation and audience trust. Imagine running a social media campaign and noticing a sudden increase in mentions or comments.

Content 120

Content Marketing How To Patterns 120

Sprout Social

MAY 7, 2024

TikTok monitoring is the process of tracking and responding to social engagements to understand target audiences and protect your brand reputation. By using a TikTok monitoring tool, you can conduct customer sentiment analysis to gauge feedback and understand the overall perception of your brand. What is TikTok monitoring?

Tools 133

Tools Strategy Brands Sentiment 133